Posted on February 23, 2023
Collaborate Your Way To Success With Influencers And Creators
Imagine the frustration of having an incredible product but no way to get it into the hands of potential customers. That happened to Vela’s Raphael Velazquez during the shutdowns in 2020-2021. With businesses closed and people stuck at home, Raphael struggled to find a way to get his exercise resistance bands into the hands of […]
Posted on January 20, 2023
Influencer Marketing for Shopify: 5 Things You Need to Know
When Lena Sarsour and Akram Abdallah started Nominal, their Shopify jewelry brand, they didn’t have enough money to pay influencers. Instead, they gifted their jewelry to a few influencers and found visibility when these influencers posted positive reviews of their products. And guess what? It paid off. Today, Nominal is a seven-figure business and is […]
Posted on August 18, 2022
Shopify & The Creator Economy: What You Need to Know
A YouTube creator dips a straw in milk, holds it in, then inserts the contraption into the middle of an Oreo cookie. The result? A milky countertop. It was a failure. The contraption was supposed to double the size of the cookie’s center cream. Yet the video “Trying Dumb Life Hacks” has over 30 million […]
Posted on August 07, 2022
The Ultimate Guide to Influencer Apps for Your Shopify Store
After spending thousands of dollars on Facebook and Google ads for your Shopify store, if you’re still not getting meaningful results, the reality is that your strategy needs to change. Enter influencer marketing. Last year, spending on influencer marketing was over $3 billion, a 33.6% rise from 2020. The total spending on influencer marketing is […]
Posted on November 29, 2021
The What, Why, and How of Influencer Marketing for Shopify Stores
Influencer marketing is one of the most receptive forms of digital advertising. Why? Because it’s not intrusive. Businesses have finally realized what Tom Fishburne, the founder of Marketoonist, said years ago: “The best marketing doesn’t feel like marketing.” As a result, influencer marketing is now a part of most marketing budgets. However, finding the right […]