Two decades ago, social media influencer was not an occupation. Now, it’s recognized as a legitimate source of income and is something even high-profile celebrities have switched to!
However, the road to becoming a prominent social media influencer is not an easy one. You have to build your presence and a relationship with your social media followers to become invested in your brand.
Here are some popular trends that your social media followers will expect to see from you in 2021. Give them a try and you will start to see a significant increase in your audience engagement rate!
3 Social Media Trends in 2021 That Will Get Your Followers Excited
1. Make A Change
People care about the world, and they want to follow others who do too. Recently, many controversies have surrounded social media influencers who broke social distancing rules and went out partying. This has resulted in many of their followers breaking ties since no one wants to be a fan of people who don’t care about humanity’s greater good.
Whether it’s the global pandemic or a more widespread issue like global warming, your followers on social media want to see you take action where it matters. It’s important to keep your audience engaged with meaningful campaigns and show them that you care about the world. It also helps them see a more down-to-earth and relatable side of you that they can connect to!
2. TikTok Trends
TikTok has taken the world by storm, and everyone is on it. The platform really pushes creativity, with people performing skits, dances, and challenges all in under 10 seconds. It’s quick, it’s entertaining, and people love it!
Find out what you’re good at, and record it. People love watching short videos with the right music, and if you choose a specific style of video making, it gets easier to stand out as a brand. You can sing, paint, dance, or take part in ridiculous and fun challenges with your friends to show your creative side. It’s a break from the usual pictures on social media that your followers are used to and it gives your audience more insight into what you enjoy.
3. Brand Deals
The best way to have your followers take you seriously is by promoting brands on your social media sites. This shows your audience that you’re taking your role as a social media influencer seriously and that you’re also providing other brands with a view into how well you advertise products.
However, before you accept just any brand deal, it’s important only to pick ones that suit your niche. If you’re a makeup influencer, advertising something as random as a protein shake will appear inauthentic to your brand and will lead to you losing the trust of your followers. So, while it’s crucial to get brand deals, make sure you work closely with trusted brands that suit your interests and would mesh well with your audience.
How Can Afluencer Help Me?
AFLUENCER is an online influencer marketing resource that connects creative influencers with top brands. Browse through multiple brand profiles until you find the ideal collaboration that works best with your content!
Want to make the most of your Afluencer experience? Then SIGN UP FOR AN INFLUENCER ACCOUNT. You get unlimited access to all our brand members and collab offerings. You also get your very own Afluencer profile page which you can show off to your social media followers and even promote yourself for brands to see and to then reach out to you. PLUS, you will also have the opportunity to be featured in one of our weekly roundup articles.
These roundup articles get:
- mentioned in our fortnighly newsletter (read by thousands of our subscribers)!
- shared on our social media accounts (seen by all our followers and passerbys)!
- shared by the other influencers featured in the same article roundup (seen by all THEIR followers)!
- featured a lot of the time on the first page of Google (seen by everyone looking for influencers in your niche)!
You won’t regret it!