Micro Influencers Archives - AFLUENCER

Posted on May 09, 2023

Nano vs Micro-Influencers: The Differences & Benefits

You’ve set up and optimized your Shopify store and have run countless ads on Facebook and Google, but you’re not seeing the results you want. So you did a bit of research and looked into influencer marketing. You know you want to use a nano or micro-influencer, but how do you choose which one? At […]

Posted on December 16, 2022

How To Find, Vet, And Hire Micro-Influencers

Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]

Posted on November 10, 2022

50 Travel Micro-Influencers: The New Faces of Marketing

The travel industry is one of the hardest-hit industries due to the pandemic. According to Statista, the United States alone recorded a tourism revenue loss of roughly $147 billion between January and October 2020. However, with the ease in travel restrictions, there has been a gradual increase in travel as people itch to change their […]

Posted on August 21, 2022

33 Fashion Micro Influencers On the Rise

The fashion industry is constantly on the rise even amidst the pandemic. It is estimated that by 2025 the fashion industry will generate $1.1 billion in sales. So, how do you make sure your fashion brand gets in on the action too? The simple answer — influencer marketing. Gen Z and Millennials are gravitating toward […]

Posted on July 10, 2022

Micro-Influencer Marketing: Everything You Need to Know

When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]

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6 Gaming Micro-Influencers Helping Brands Grow

The pandemic attack has led to the growth of the gaming industry. Currently, there are over 3.2 billion gamers around the world, and the number continues to grow. According to Statista, the gaming industry grew by 14.4% between 2020 and 2021, from over $155 billion to more than $178 billion. By 2025, it’s predicted to […]

The Ultimate Guide to Finding the Right Micro-Influencers For Your Businesses

The world of influencer marketing has exploded in recent years. As we step into a new year, influencer marketing will remain one of the strongest marketer’s weapons—with a twist. Businesses are increasingly tapping the power of micro-influencers. What are micro-influencers? And how do you find ideal ones to partner with? We’ll answer these questions and […]

How Micro-Influencers Can Successfully Pitch Brands

As the popularity of influencers and influencer marketing continues to rise, it can be tough to get started as a micro-influencer. There are so many influencers on the market that standing out and getting sponsored can seem like an insurmountable challenge. If you’re new to the world of influencers you may not know how to […]

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