Hair influencers aren’t just keeping up with trends—they’re creating them. One viral video, and suddenly, everyone’s trying a new curl routine, switching up their hair color, or mastering the art of the perfect slicked-back bun. These creators turn everyday strands into works of art, proving that great hair is more than just genetics—it’s technique, care, and the right products.
For brands, hair influencers are golden. They don’t just showcase products; they bring them to life. A single tutorial can send a deep conditioner flying off the shelves. A before-and-after transformation can make a hair tool the next must-have. Their influence is real, and their audiences trust them.
So, who’s making waves in the hair world? We’ve rounded up some of the best. Whether you love effortless styles, bold colors, or expert haircare advice, these influencers have you covered. And if you’re a brand looking to connect, Afluencer is where the magic happens. Let’s get into it!
Finding Hair Influencers on Afluencer
With so many hair influencers out there, finding the right one can feel overwhelming. That’s where Afluencer comes in. It’s the ultimate platform for brands looking to connect with top creators. Whether you need a curl expert, a haircare guru, or someone who can pull off a jaw-dropping transformation, Afluencer makes the search easy.
Brands can browse through a diverse lineup of influencers, filtering by niche, audience size, and engagement levels. Looking for someone who specializes in protective styles? Done. Need an expert in men’s grooming? No problem. Afluencer helps brands skip the guesswork and find influencers who actually align with their products.
The best part? These creators aren’t just posting pretty pictures. They’re driving conversations, setting trends, and inspiring their followers to take better care of their hair. And when the right influencer meets the right brand, magic happens. Ready to see who’s killin’ it? Let’s dive into the top hair influencers to follow!
- Fey Bajere
- Lavonta Mitchell
- Matt Newman
- Amanda Baldwin
- Kamila Silva
- Diamond Dozier
- Chase Eatmon
- Tatiaunna Gordon
- Wynecia Sampson
- Ameenat Y.
Fey Bajere – The Coil Queen Keeping It Real
If natural haircare is your obsession, welcome to Fey Bajere’s world. She’s not just a natural hair influencer—she’s a full-on guru, blessing timelines with stunning styles, honest product reviews, and unfiltered hair journeys. Whether it’s a flawless twist-out or a “we’re fighting today” wash day, Fey keeps it 100% real.
Her hair is thriving, and so is her influence. With over 18,000 Instagram followers—mostly women aged 18-24—she’s built a community that trusts her recommendations. She’s already teamed up with major haircare brands, proving she knows what works and what flops. And if your brand is all about natural hair, teaming up with Fey could be the next big win.
From sharing the deep conditioners she swears by to dropping game-changing styling hacks, Fey is the coil-friend every naturalista needs. If you’re looking for a hair micro influencer who brings authenticity, energy, and serious hair goals, she’s the one to watch (and collab with).
Lavonta Mitchell – Natural Hair Goals in Every Frame
One look at Lavonta Mitchell, and it’s clear—her hair is the main character. Her luscious, well-defined curls are pure #NaturalHairGoals, and she knows exactly how to care for them. Whether she’s sharing her go-to products, styling tips, or healthy hair routines, Lavonta makes embracing natural hair look effortless.
But there’s more to this natural hair influencer than just flawless curls. She’s also a dentist, a wife, a mom, and the owner of @steam_fashions, proving that beauty and ambition go hand in hand. With 10 years of experience in content creation, she’s worked with grocery stores, restaurants, and top beauty brands—always delivering authentic, engaging content.
As a hair influencer, Lavonta is passionate about helping others embrace and care for their natural texture. Based in Nashville, TN, she’s open to collaborations with brands that celebrate natural beauty. If you’re looking for a creator who truly embodies confidence, style, and expertise, she’s the one to watch.
Matt Newman – The Hair Guru
You didn’t think we’d leave the guys out, did you? Matt Newman isn’t just any hair influencer—he’s a hairstylist turned social media sensation with over 2.6 million TikTok followers. And for good reason. Whether it’s mastering the perfect blowout, tackling rainy day frizz, or giving curly and wavy hair the love it deserves, Matt’s got all the pro tips you never knew you needed.
But here’s the best part: he doesn’t just talk about hair—he lives it. His own flawless locks serve as the ultimate canvas, proving that his advice actually works. And with a blend of authenticity, expert knowledge, and humor, he keeps his audience coming back for more.
From New York Fashion Week partnerships with Tresemmé to collaborations with beauty giants like Dyson and Charlotte Tilbury, Matt is a major player in the hair and beauty space. If your brand is looking for a hair influencer with reach, expertise, and personality, Matt Newman is the one to watch—and work with.
Amanda Baldwin – Reviving Fine, Thin Hair with Real Talk
Amanda Baldwin keeps it real. She doesn’t just show off picture-perfect hair—she tells it like it is. Her fine, thin, and long locks, as she puts it, love to “play dead.” But instead of giving up, she’s made it her mission to bring them back to life—and she’s taking her followers along for the journey.
As a hair influencer, Amanda shares game-changing tips for adding volume, strength, and shine to delicate strands. From must-have products to styling techniques that actually work, she’s all about helping others with similar hair types achieve their best look. Expect brutally honest product reviews, tried-and-tested hair hacks, and plenty of humor along the way.
But she’s not just about hair. With content spanning skincare, beauty, family life, and wellness, she’s the perfect fit for brands looking for a versatile creator in the beauty niche. Whether she’s testing a new serum, sharing a behind-the-scenes mom moment, or reviving her locks yet again, Amanda keeps her audience engaged, entertained, and coming back for more.
Honest, relatable, and always engaging, Amanda is the go-to hair influencer for real results and real talk. If your brand is all about beauty with a side of authenticity, she’s the one to watch.
Don’t miss out on the chance to work with these amazing hair influencers. Get started today!
Kamila Silva – Mixing Up Beauty Content with Flawless Hair
Kamila Silva doesn’t just share hair products—she proves they work. One look at her glossy, healthy locks, and it’s clear she knows her stuff. Whether it’s deep-conditioning treatments, styling secrets, or must-have hair serums, this hair influencer is always putting the best products to the test.
But here’s what makes Kamila stand out—she keeps things fresh. Unlike many creators who post the same content everywhere, she mixes it up. On Instagram, you might catch her flaunting a new hair routine, while over on TikTok, she’s diving into something completely different—all while staying true to her beauty niche. This approach keeps her followers engaged and excited, never knowing what beauty tip or hair hack she’ll drop next.
As a Brazilian micro-influencer and nail designer, Kamila’s content spans hair, beauty, fitness, and even pets. She’s the perfect partner for brands looking to reach a diverse, engaged audience with fun and relatable content. If you’re searching for a hair influencer who knows how to keep things exciting, Kamila is your girl.
Diamond Dozier – Slaying Wigs with Style and Confidence
Diamond Dozier is proof that the right wig can change everything. From sleek bobs to bold, colorful units, she serves up flawless wig looks across Instagram and TikTok. But she doesn’t just show off styles—she’s all about education. Need to know where to get a top-tier install? She’s got you. Looking for the best products to keep your wigs looking fresh? She’s sharing them all.
Beyond hair, Diamond brings a dose of lifestyle content, giving her followers a peek into her world of fashion, food, and everyday glam. And with an engagement rate that often hits double digits, it’s clear her audience trusts her recommendations. Her content isn’t just fun to watch—it’s packed with value, making her a go-to source for wig lovers everywhere.
If you’re looking for a hair influencer who knows wigs inside and out—and can keep her followers hooked—Diamond is the one to watch. Ready to collab? Her DMs are open!
Chase Eatmon – Gunther Da Great: The Dreadlock Maestro
Meet Chase Eatmon, better known as Gunther Da Great—the ultimate hair influencer and dreadlock expert who’s captivated a massive following across multiple platforms. With over 880K subscribers on YouTube Gunther’s engaging content and passion for all things hair have made him a leading figure in the dreadlock community. His laid-back, yet informative approach to haircare has made him a favorite among fans, and he’s showing no signs of slowing down anytime soon.
If you’re looking for all things dreadlocks, Gunther Da Great is the name to remember. His YouTube channel has become a hub for everything from dreadlock transformations to styling tutorials, product recommendations, and in-depth salon adventures. Whether you’re in the process of growing your locs or learning how to maintain them, Gunther’s content has something for everyone. He doesn’t just tell you what to do—he shows you in a way that’s both fun and informative, making dreadlock care feel like a breeze.
As a hair influencer who has partnered with top brands like Tresemmé and Dyson, Gunther has proven his ability to connect with his audience on a personal level while also maintaining a professional edge. His loyal following and consistent content make him an ideal collaborator for any brand in the beauty or haircare space.
If you’re looking for an influencer who knows how to captivate an audience, educate on dreadlock care, and keep things entertaining, Gunther Da Great is your guy. His journey is just getting started, and we can’t wait to see what’s next.
Tatiaunna Gordon – The Protective Hairstyle Queen
Meet Tatiaunna Gordon, a dynamic hair influencer, content creator, and entrepreneur who’s revolutionizing the way we approach protective hairstyles. Known for her ability to create stunning looks—from wigs and weaves to braids and ponytails—Tatiaunna is all about helping you protect your natural hair while still looking fabulous.
Whether you’re a beginner or a pro, Tatiaunna’s tutorials make it easy to follow along and achieve gorgeous, protective hairstyles that keep your real hair healthy and looking great. Her content is a haircare guide in itself, with step-by-step instructions that make even the trickiest styles feel like a breeze. Think of it like having a best friend who’s guiding you through your own hair journey, with the expert tips and tricks to get you where you want to be.
Tatiaunna’s channel is a one-stop shop for everything beauty and hair-related. And with her fun, relatable personality, you’re guaranteed to feel inspired every time you watch.
For brands looking to collaborate with an influencer who understands the importance of protective haircare, Tatiaunna Gordon is one YouTuber you definitely want on your radar.
Wynecia Sampson – The South African Natural Hair Queen
Say hello to Wynecia Sampson, a powerhouse content creator from South Africa who’s taking the natural hair world by storm. With over 170K followers on TikTok, Wynecia’s unique blend of lifestyle, beauty, and hair content has earned her a loyal fanbase that’s hooked on her every post.
From wash days to styling tips for curly and straight hair, Wynecia’s content covers it all. But what sets her apart? It’s her genuine personality that shines through in every video. Whether she’s sharing her favorite haircare products or showing how she maintains her gorgeous natural hair, Wynecia’s followers feel like they’re getting an inside look at her journey.
Her passion for haircare and styling isn’t just about teaching; it’s about empowering others to feel confident in their natural beauty. Wynecia’s mission is clear: she wants to deliver value and knowledge where others might overlook, and she’s doing it in a way that’s both relatable and impactful.
If you’re looking for an influencer who knows how to engage her audience with authenticity and creativity, Wynecia Sampson is the perfect collaborator. With a dedicated following and a fresh approach to natural hair, she’s ready to make her mark in the world of beauty and haircare.
Ameenat Y. – The Wig Whisperer Serving Looks and Luxe Vibes
If wigs had a fairy godmother, her name would be Ameenat Y. This Nigerian hair influencer makes flawless installs look effortless, and she’s spilling all her secrets. From beginner-friendly wig application hacks to pro-level maintenance tips, she’s got everything you need to keep your wig looking fresh, sleek, and straight out of the salon.
While she’s on Instagram, TikTok is where the real hair magic happens. That’s where Ameenat brings her signature energy, dropping interactive videos that keep her audience hooked. Women aged 25-34 can’t get enough of her easy-to-follow tutorials, expert product recommendations, and quirky, creative content. It’s not just about wigs—it’s about confidence, and Ameenat delivers.
But wait, there’s more! She’s not just slaying hair; she’s serving full-on beauty goals. Skincare, fragrance, lifestyle—Ameenat does it all with style and personality. Whether she’s testing out the latest beauty trends or showing you how to level up your wig game, one thing is clear: she’s a must-follow.
If you’re a brand looking for a hair influencer who knows how to engage, educate, and entertain, Ameenat Y. is your girl. Ready to turn heads?
Ready to Level Up Your Hair Game? Let’s Collab!
These hair influencers are the ones you’ve been waiting for—creative, engaged, and always on top of the latest trends. Whether you’re looking for style inspiration or expert hair tips, these influencers have everything you need to keep your hair game strong. From natural curls to flawless wigs, they’ve got it covered.
And the best part? With Afluencer, it’s never been easier to connect with top influencers like these. Whether you’re a brand or a creator, the Afluencer platform is your one-stop-shop for finding the perfect collaboration partners. Don’t just watch the trends—be a part of them!
So, what are you waiting for? Tap into the world of hair influencers, and let Afluencer help you make magic happen.