Micro-Influencer Marketing: Everything You Need to Know
When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]
4 Types of Influencers You Must Know
Choosing the right type of influencers for your marketing campaign will depend on your business objectives, budget, preferred social media platform, and target audience. Depending on the niche of your business, in most cases, you will want to partner with influencers who are experts in a similar industry. However, there are times when it would […]
11 Software Brands Looking for Tech Influencers
Somewhere in everyone’s social media feed lies that one tech whiz who all the software brands want to collaborate with. They’re buzzing at every technology conference. They’re using the latest software apps straight outta the developer’s fingertips. And they inspire us to live in the future. Tech influencers, you are taking center stage for this […]
7 Ukrainian Influencers We Stand With
We stand with the people of Ukraine. Let’s put the spotlight today on top Ukrainian influencers. Whether they are still based in Ukraine or elsewhere, they sure are a talented bunch, flourishing in the influencer game. They’ve got your most coveted categories covered – from beauty to fashion and fitness, and doing so with a […]
41 Top Fab Fashion Influencers Ready to Collab
Fashionistas and #instafashion hashtaggers, these leading fashion influencers are about to mesmerize you into a new wardrobe. Again. And again. Packed with fashion hauls, gorgeous lookbooks, and endless posts of style inspo. Women’s and men’s fashion in a diverse variety of styles – all ready for you to follow, like, click, add to the cart, […]