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How to Write a Top-Notch Influencer Collaboration Pitch

Finding the right influencer to boost awareness about your brand can be challenging—brands need creators with the right following (including the number of followers and demographic), content creation style, and so much more. But why start from scratch when so many others have paved the way? We compiled a wealth of tips from merchants with […]

How to Make My Dog an Influencer: Guide on Finding Sponsors for Your Dog

Interested in making your dog an influencer? You’ll need more prep than your pet. At the end of the day, you’ll be doing all the hard work and your dog will walk away with love. In this article, we’ll provide some tips on how to get free stuff for your dog on Instagram. Or, better […]

10 Crazy Myths of Influencer Marketing

You know influencer marketing is getting big when all these crazy myths start popping up! If your scales are still not quite tipped toward jumping on the bandwagon because of all the negative facts, then listen up. Now is the best time to get your foot in the influencer marketing pool. The number of social […]

4 Types of Influencers You Must Know

Choosing the right type of influencers for your marketing campaign will depend on your business objectives, budget, preferred social media platform, and target audience. Depending on the niche of your business, in most cases, you will want to partner with influencers who are experts in a similar industry. However, there are times when it would […]

Best Practices for Marketing Agencies

Marketing can be tricky. One month, the trend is Facebook and Google Ads. The next month, the trend is… somewhere else. So where can e-commerce merchants look to improve their overall marketing engagement and gain traction with customers? The quickest way to reduce the learning curve is to ask the people who do marketing for […]

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