Why Does Influencer Marketing Work?
Most people aren’t too fond of ads; no one goes out of their way to see one (unless it’s very funny, alluring, etc.). The growth and ubiquity of ad-blockers are a testament to how averse to ads most people are. Consider a YouTube video with a sponsorship segment that disrupts a video’s flow. It’s a […]
Which Social Media Platform Has the Best ROI?
Social media ROI seems to be pretty straightforward. Posting a tweet may involve an initial investment to pay the labor costs of a social media manager. The tweet attracts users, who may then purchase your goods or services, and so, there’s a return on your investment in your tweets. However, once you dig into it, […]
4 Major Digital Marketing Mistakes That You Should Avoid
Nowadays digital marketing has proven to be the most effective tool that can help brands easily reach their target audience, increase their sales, and on top of that, it can be extremely cost-efficient. However, if you use digital marketing for promoting your brand you must know how to properly use the power of social media […]
Choosing the Right Influencer: Two Dos and A Don’t
Over the years influencer marketing has become an essential part of the campaigns of many brands. A recent study shows that more than 60% of brands and companies involved with influencer marketing increased their spending. Many brands know that partnering with influencers can be very effective for their marketing strategies and will attract potential customers. […]
GET STARTED: Influencer Marketing for Shopify Merchants
You made it. Like other tactical Shopify merchants, you’re about to unlock doors of opportunity for the growth of your business through influencer marketing. Bubbling content creators. Lively audiences. And a pretty nifty way to get hearts, eyeballs, and add-to-carts to your Shopify store. If there’s an auspicious new-age sales and marketing strategy for your […]