Home Blog An Influencer’s Guide to Creating an Aesthetic Instagram Feed

An Influencer’s Guide to Creating an Aesthetic Instagram Feed

Aaron Tylor

Afluencer SEO Guru

An influencer’s aesthetic Instagram feed.

All credible Instagram influencers have feeds that follow a certain pattern. They’re either too bright and flashy or a bit dark and moody. Some feeds are very monotoned, while others are very homogenously fashioned. The truth is that Instagram influencers put a lot of effort into curating aesthetically pleasing feeds.

Here are some tips from the pros:

Keep It Cohesive

As an influencer, you’d want someone to look at your post and be able to tell that you’ve created it. This happens when you have a strong cohesive theme that ties all of your posts together. A well-executed Instagram feed doesn’t make all the posts look identical—it only makes them look like they belong together.

You can keep your Instagram posts cohesive by choosing a fixed pattern, color grade, composition, or any other unifying factor. Choose a color to make your visual identity more prominent. Incorporate the color one way or the other in every post to make the overall feed look visually consistent. Pantone is a wonderful example. The famous color brand chooses a color of the year and incorporates it in each post to highlight their journey through the year.

An influencer scheduling a new Instagram post.

Keep It Balanced

Aesthetic Instagram feeds should be easy on the eyes. This means that it should neither be too clustered nor too light. When you edit pictures, think of how they’ll look next to each other. It should be easier for your audiences to skim through the feed without feeling unnecessarily interrupted.

Adding too many product shoots consecutively will make your feed look too salesy. Make sure you neutralize it by following it up with a couple of lifestyle posts. Try and break things up every now and then. Place busy photos next to minimal pictures for an overall clean effect.

Typography

This goes for the Instagram stories. Choose a font that defines your personality and remains consistent throughout your stories. It’ll make your stories instantly recognizable. The right font choice also depends on the age group that your audience belongs to. If you’re running a cooking blog on Instagram for middle-aged women, a hip, decorative, and funky font won’t be a good fit. Similarly, a straightforward script font would be a very boring option for a lifestyle blog.

After you’ve created an aesthetic Instagram feed, the next step is to find the right brand to work with. Afluencer is an online influencer marketing resource that can help you.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

10 Italian Influencers Commanding Our Attention

Next stop, Italy! Here you’ll find multi-talented Italian influencers who seem to instinctively know how to create feeds that are pleasing to the eye. Beauty, fashion, music, lifestyle, and travel – it’s all here. There must be something in the water… whatever it is, you’re going to want these guys on your team. Let’s get […]

10 Indian Influencers to Invite for a Collab

In this round of our trip around the world to find the Perfect Collabs for you, we’re headed to India! Inspiring. Imaginative. Insightful. These Indian Influencers are undoubtedly what your brand needs. Look out for a whole lotta muscle, charm, beauty, motorcycles, fabulous fashion, and so much more. They’re just being themselves, Collabing along the […]

Booking Influencers:  How to Find & Book Influencers

Paid partnerships flying all over social media, thousands of views and likes, followers bubbling with “WOW I love this, I’m ordering it right now” kinda comments, and here you are with a little FOMO and a whole lot of tenacity to figure out how to find and book influencers—for your own big collaboration gig, right? […]

 
STAY UP TO DATE ON ALL THINGS INFLUENCER!