Home Blog The Best 5 Ways A Brand Can Use Instagram Stories

The Best 5 Ways A Brand Can Use Instagram Stories

Ana Vanevska

Social Media Guru

Ever since Instagram introduced stories in 2016 they have steadily risen in popularity. Becoming the dominant Instagram channel with 500 million people viewing their stories daily. Instagram stories have become the best way for brands to reach new users. Promote their business. And get noticed in their fans’ feeds.

Over 60% of people first learn about a brand’s cause through Instagram. 75% of them will be influenced by an ad and will take some form of action. This means that Instagram is one of the top platforms for brands to introduce new customers to their products and services and stories are the best way to do it. These are 5 of the best ways a brand can use Instagram stories.

1. Stage a “Takeover”

influencer takesover brand account for Instagram stories

An influencer takeover is one of the top creative ways to give your brand’s Instagram stories content a fresh new face. During a takeover, a brand will give an influencer of their choosing access to their account for a predetermined period of time. The influencer you’re working with will then share their new location with their followers, which will expose a whole new audience to your brand and content. They will also post stories or posts that promote your brand’s cause.

When planning an influencer takeover it’s important to choose the right individual, someone who fits your brand image and whose message and audience fit your target demographic.

2. Feature Your Employees

influencer ready for filming - Instagram stories

Your employees can be really great brand ambassadors. They may not have the largest fanbase. But they have a thorough understanding of your brand. And a level of affection to the brand that will make way for inspiring Instagram stories. They’re relevant to the brand and their expertise concerning your products and services will help them share useful content with viewers.

The employees you choose to showcase will depend on the specifics of your brand. But it’s a good idea to choose someone who has helped create the product to explain more about its uses and benefits. Clothing brands can feature their floor models to showcase their personal favorite pieces or to share styling tips.

3. Share Links

Swipe Up - Instagram stories

Sharing links within an Instagram story is one of the best ways to convert views into visits to your brands website. You can add a link to your story with the “swipe up” feature if you’re a verified account (which your business Instagram should be!) These links will give users the chance to redirect to your webpage directly from Instagram and go to a page that contains more information about the mentioned product, service or event. Links within Instagram stories are also a great and easy way to share promotional material and articles with your audience.

4. Create Tutorials

wooden blocks spelling out tutorial

One of a brands best uses of Instagram stories is creating step-by-step tutorials to share with your audience. Since stories can be posted in several 15-second video increments, their format works especially well to explain and showcase each step of a process independently.

5. Share Events

Instagram Live

Broadcasting and sharing their events is one of the most common ways major brands use Instagram stories. It doesn’t matter whether you’re hosting or attending the event, you can still showcase the day through your Instagram story. This is a great way to produce subtle advertising since events tend to feature various public figures, celebrities, and products. An added bonus is the creation of a more thorough experience with your brand for the viewers. However, make sure you don’t bore your audience; aim to showcase the highlights and exciting moments from the event.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

9 Top Wellness Influencers That Will Inspire You In 2021

Health is top of mind for us these days and the amount of content about it can lead to information overload (which is no good for your mental health). We compiled a list of some of the top wellness influencers of 2021 with blogs and social media accounts that you can follow and collaborate with. […]

Top 25 Beauty Influencers for 2021

From Fifty Shades Darker inspired makeup, confidence-boosting skincare, eyes that wow, beauty and booze, and a whole lot of humor and mascara – we bring you a grand roundup of the top 24 beauty influencers for 2021. Dazzling photos, fab tutorials, captions full of lipstick emojis, and empowering hashtags. These hot 25 beauty influencers will […]

11 Top Lifestyle Influencers for 2021

Empowering. Full life transformation.  Multimedia journalism. Gaming. Irresistible everyday home and lifestyle inspiration.  Whole-being wellness. Inspiring women’s health and wellness.  Passionate fitness and a balanced lifestyle. Brought to you by these amazing lifestyle influencers, this is all the inspo you need to brighten up your life. And for brands looking for lifestyle influencers to whip […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!