Posted on October 27, 2025
Christmas Marketing with Influencers: What You Need To Consider
Once the flash sales and urgency of November fade, December becomes the heart of connection — and that’s what great Christmas marketing is all about. Consumers are no longer just chasing discounts; they’re seeking stories, meaning, and moments that feel personal. According to Adobe Analytics, U.S. online holiday spending is expected to reach over $253 […]
Posted on December 11, 2024
How to Recognize Fake Instagram Accounts & Posts
Social media platforms have become an integral part of our lives, connecting millions of individuals worldwide. As one of the leading platforms for sharing photos, videos, and engaging with a global community, Instagram continues to grow in popularity. However, with this growth comes the increasing prevalence of fake accounts. These fake profiles, posts, and followers […]
Posted on November 13, 2024
What Is Your Influencer Community and Why Is It Important
There’s a buzzword making rounds through our influencer marketing world and is sure to leave a mark. Influencer Community. More brands and influencers are beginning to realize the potential of nurturing their community. Building and nurturing an influencer community has become essential for both brands and influencers. An influencer community offers a space where like-minded […]
Posted on June 23, 2021
Influencer Engagement Rate: Is It Important When Finding An Influencer?
If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rates. But for those of you who are new to the neighborhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]
Posted on June 23, 2021
Effective Strategies For Influencer Marketing On Instagram
Influencers are taking the world by storm. If they have a mobile phone with a camera and just one popular social media app installed, they can be an influencer. And whether they have millions of followers (mega influencers) or a few thousand (micro-influencers) on platforms like Instagram or TikTok, they are a valuable marketing asset […]
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