Posted on August 07, 2020
Unresponsive Influencer? Here’s How to Reconnect With Them
Affiliate marketing is a powerful tool being used by brands today to enhance their marketing strategies. They sign brand deals with influencers who promote their products and services on their social media platforms. Most influencers work with multiple brands at a time. They often sign up for deals with brands, but when it comes to delivering, […]
Posted on August 06, 2020
Going from a Business to a Brand
When we think of brands, big retailers come to mind. Like Nike, Adidas, Vans, Kate Spade, and Calvin Klein. We associate large clothing retailers with leading brands, but how did that transition come about? When did these businesses become brands and what exactly does it take for a business to become a brand? Becoming a […]
Posted on August 05, 2020
Photography Tips and Tricks for Food Influencers
You eat with your eyes first is a common phrase that endorses the presentation of food. The idea behind it is that food should look irresistible, even if it’s something simple. As a food influencer, you need to perfect your photography skills to make every plate of food look enticing. However, it’s not all that […]
Posted on July 14, 2020
Exploring Platforms: Using Twitch to Stay Connected with Customers
We’re halfway through 2020, and the world has undergone a dramatic shift due to the impacts of COVID-19. As of early March, most schools were shut down, businesses implemented work-from-home policies, and many entertainment events were postponed or canceled. With most of the world now living, working, socializing, and enjoying entertainment online, brands and businesses […]
Posted on July 13, 2020
Growing Your Audience on Twitter: The Dos and Don’ts
Twitter is an excellent platform for growing your brand and establishing a close connection with your audience. Sharing meaningful content on your Twitter feed regularly allows you to add value for your followers, establish credibility within the industry, and become a go-to resource for your target audience. But as with any other social media platform, […]
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