Posted on September 10, 2020
The Importance of a Cross-Channel Social Media Strategy
The world of influencer marketing is fast-paced and at times unpredictable as 2020 has undoubtedly shown us. At the beginning of the year, TikTok was on the rise as the most popular and fastest-growing platform. It was being lauded as the next ‘big thing’ and now it is being banned in countries around the world. […]
Posted on September 08, 2020
Food Influencers Tips You Should Know (Infographic)
So we recently enlightened you with tips on how to create awesome photos as a food influencer. We are now sharing with you highlights of that piece in the form of an infographic. Easy to digest but importantly, easy to share! So make sure you save the image to your computer for future reference and […]
Posted on September 07, 2020
Why Being on the Right Side of History Matters for Businesses
Being on the right side of history matters today more than ever! The social atmosphere is riddled with political undercurrents, be it racism, identity politics, or minority rights. And this affects the way your end-users think. But how does it concern businesses? Brands are breaking away from the conservative role of ‘providers’ and moving toward the […]
Posted on August 31, 2020
7 New Collab Opportunities for Influencers in Quarantine
We might be in lockdown but the show must go on, right influencers? This is coming at ya with inspo to get cracking on new brand collab opportunities that are perfect for influencers quarantined at home. Online learning, quirky undies, UV sanitizers, personalized solar system art, DIY home security, natural seasonal supplements, and a really […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]
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