Posted on November 10, 2020
Ways Influencer Marketing Has Changed In 2020
2020 has certainly been a rollercoaster for influencer marketing. Countless campaigns and sponsorship deals were delayed, suspended, or outright canceled in the wake of the COVID outbreak. Leaving the world with uncertainty, especially from an economic standpoint. Some may even have said that the era of influencers is over. However, as the year went on, […]
Posted on November 09, 2020
Become an Education Influencer: How to Begin
Contrary to what people think, influencing isn’t a marketing technique reserved for pop culture-saturated audiences. It isn’t just for businesses selling makeup and CBD brownies. It’s for every business out there—you just need to know how to use it. In that regard, educationists and educational institutions can take full advantage of the benefits of influencer […]
Posted on November 06, 2020
Can Influencer Marketing Work with a Boomer Audience?
While influencer marketing is particularly popular and successful with younger audiences—millennials and Gen Z to be specific—one has to wonder: could it work for boomers just as well? Marketing and advertising are evolving with the changes in technology and the spread of the internet. For businesses that are aimed specifically at boomer folks, or for […]
Posted on October 31, 2020
Finding Influencers: Should You Use an Agency or Go It Alone
Social media has become a powerful tool for advertisement and branding. More than 50% of the total global population uses internet platforms like Facebook, YouTube, TikTok, and Instagram. And the numbers have been rising drastically since the start of the pandemic. With the massive number of active users on these platforms, many brands are using […]
Posted on October 25, 2020
How Brands Can Repurpose Influencer Marketing Content
Companies spend thousands on creating content. The cost to generate a blog post, a video, or an infographic can run into thousands. While this content is effective, the problem is that, for most brands, it becomes useless once the campaign ends. A lot of brands that come to us have limited budgets. If you are […]
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