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Posted on February 07, 2020

This Needs to be Your Mantra as an Influencer in the New Year

We are leaving behind a year that was focused on rebuilding but have a big year ahead of us—full of possibilities. There are several things that people should look forward to in the New Year. Such as potentially saying goodbye (again) to COVID-19 (let’s pray), the growth of International travel, and more Marvel movies! But what […]

Posted on February 05, 2020

If You’re Doing These Things, Your Followers Might Think You’re Fake

If we’ve learned anything from Millie Bobbie Brown’s fake skincare routine and the backlash that followed, it’s this: your followers might love you, but they won’t take balderdash from you. Anything that smells “fake” to them will be called out, and in the aftermath, you’ll find your brand, business, or future in jeopardy. Knowing this, […]

Posted on February 04, 2020

The Do’s And Don’ts Of Influencer Marketing

It is not uncommon to make mistakes when starting out on a new marketing campaign. Lessons are learned. Trial and error strategies are adopted. But unless you’re a multi-billion dollar company that can afford to blow away cash on unsuccessful campaigns – you shouldn’t be making costly mistakes. So we’re here to help you save […]

Posted on February 03, 2020

Cashing in on Valentine’s Day as a Business Through Social Media Marketing

The response from regular people to world leaders’ calls for war has proved one thing: that the younger generation stands by the idea of making love, not war. And this younger generation is likely going to be the majority of your potential customers—right now, and in the future. Speaking of love, Valentine’s Day is right around […]

Posted on January 31, 2020

3 Strategies To Build Brand Trust Through Influencer Marketing

Influencer marketing has been a staple of most brands’ marketing strategies in the past several years, especially for SMBs. The power of influencer marketing has become evident and more brands than ever are utilizing influencer collaborations with hopes to achieve better engagement with their audience, increasing sales, and building brand trust and recognition. However, the […]

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When you’re new to influencer marketing, there’s a lot to learn, am I right?! From picking the right creators to setting up campaigns, it can feel like you’re figuring it out as you go. And that’s okay, every brand starts somewhere. Along the way, though, some common influencer marketing mistakes can sneak in. They’re easy […]

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Scrolling for hours. DMing creators who never reply. For most small businesses, trying to find influencers instantly feels impossible. The truth? Figuring out how to find influencers takes time you don’t have and often leads to dead ends. Meanwhile, your campaign ideas sit on the shelf waiting for partners who never appear.  That’s where Afluencer […]

How to Measure Influencer ROI in 2025 (with a Little AI Help)

 Brands pour time and budget into creators. Yet connecting that spend to real results still feels messy. You want clarity. You want proof. Most of all, you want a simple path that shows how to measure influencer ROI without overcomplicating the process. Good news. You already have the fundamentals. Our previous guide covers goals, metrics, […]

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