Posted on June 18, 2023
Deinfluencing: How It’s Impacting Brand & Influencer Relations
This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]
Posted on June 01, 2023
Influencer Marketing Trends & Statistics for Now and Beyond
Influencer marketing has earned its place as an integral part of the modern marketer’s toolbox due to its power to help companies build brand awareness, reach target audiences, and grow their businesses. What started as sharing recommendations and influencing people through social media has become an actual job for influencers and content creators. The advent […]
Posted on May 26, 2023
TikTok Ban: What it Means for Influencer Marketing
TikTok is undoubtedly one of the most popular social media platforms out there. This Chinese brand has made an impact in the US and enjoys more than 150 million users in the country. However, it has been involved in several controversies and now TikTok users live in fear of the platform disappearing one day as […]
Posted on April 30, 2023
59 LGBTQIA+ Influencers Making A Difference
LGBTQIA+ (lesbian, gay, bisexual, transgender, queer, and other sexual identities) influencers are taking the internet by storm nowadays. They make use of social media platforms such as Instagram and Twitter to speak up about LGBTQ+ rights and help brands reach a wider audience. Many people credit LGBTQ+ influencers for bringing validity to the community and […]
Posted on April 19, 2023
How to Find Nano-Influencers: The Ultimate Guide
If you tracked the rise of influencer marketing, it would resemble a rocket launch. In 2022, influencer marketing reached a new record $16.4 billion in industry size. And even that’s just scratching the surface. 17% of marketers went into 2023 with plans to invest in influencer marketing for the first time. But not all influencer […]
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