Posted on June 18, 2023
Deinfluencing: How It’s Impacting Brand & Influencer Relations
This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]
Posted on January 31, 2022
Ingredients of a Successful Online Marketing Campaign
Running an online marketing campaign is quite different from the conventional one. Unlike usual marketing activities, a campaign is designed for a particular purpose and only runs for a certain period. The recent decade has witnessed a monumental evolution in marketing campaigns. With the global business market moving towards a digital era, traditional marketing is […]
Posted on December 20, 2021
The Do’s and Don’ts of an Online Marketing Campaign
Using online sources to communicate a message about a company’s merchandise or services is known as online marketing. Social media platforms, paid ads, and SEO techniques act as means of online marketing. The goal is to reach out to online customers through the mentioned sources to increase website traffic and sales. If you’re going to have a […]
Posted on July 15, 2021
The Dos and Don’ts of Developing an Influencer Marketing Campaign
The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers. They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer […]
Posted on June 23, 2021
5 Ways How Technology Can Help Your Influencer Marketing Campaign
To be a marketer and run a successful influencer marketing campaign is far from simple. Nowadays more and more brands are leaning towards influencers to promote their products on social media. When using influencers, brands can speak directly to their target audience in an original and creative way. However, influencer marketing programs need support from […]
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