Posted on February 09, 2024
Perform Social Media Risk Management Like A Boss
Social media has transformed the way people communicate and interact with each other. Businesses now have the opportunity to utilize social media to increase revenue by targeting and embracing these new channels. If executed properly, social media can provide an organization with a key strategic advantage. However, if not done correctly, it can expose the […]
Posted on January 26, 2024
Valentine’s Day Marketing Ideas for 2024
Valentine’s Day can be a great opportunity for brands looking to increase their reach and make more sales. Consumers spend heavily on Valentine’s Day with the 2023 figures standing at a staggering 25.9 billion. Don’t miss out on this chance to leave a mark. Get your hands on the best Valentine’s Day marketing ideas and […]
Posted on September 08, 2023
10 Ways to Use Influencer Marketing During the Holiday Season
Another holiday season is just around the corner, and brands are looking for ways to cash in on the holiday sale frenzy. However, the fierce competition makes it hard for brands to stand out, forcing them to rely heavily on discounts, soon becoming a race to the bottom. The good news is that you don’t […]
Posted on July 05, 2023
Influencer Marketing Budget: Tips for Large, Small, or No Budgets
You’ve exhausted your budget on Google and Facebook ads. But even though you’re getting traction, it either remains minimal or doesn’t generate substantial sales for your Shopify store. You’re not alone. But with the increase in social media ads and the decrease in users’ attention spans, it’s essential to look beyond traditional marketing strategies. The […]
Posted on June 18, 2023
Deinfluencing: How It’s Impacting Brand & Influencer Relations
This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]
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