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Posted on July 05, 2023

Influencer Marketing Budget: Tips for Large, Small, or No Budgets

You’ve exhausted your budget on Google and Facebook ads. But even though you’re getting traction, it either remains minimal or doesn’t generate substantial sales for your Shopify store. You’re not alone. But with the increase in social media ads and the decrease in users’ attention spans, it’s essential to look beyond traditional marketing strategies. The […]

Posted on June 21, 2023

20 Matte-nificent Beauty Content Creators

Ahhh. The world of the beauty content creator. Not all of us may be able to follow their detailed makeup tutorials, but we sure do enjoy watching them… blend honey, blend! They are certainly skilled and should be on your radar if you’re looking for a Collab opportunity! Besides, you need a partner who can […]

Posted on June 01, 2023

Influencer Marketing Trends & Statistics for Now and Beyond

Influencer marketing has earned its place as an integral part of the modern marketer’s toolbox due to its power to help companies build brand awareness, reach target audiences, and grow their businesses. What started as sharing recommendations and influencing people through social media has become an actual job for influencers and content creators. The advent […]

Posted on March 11, 2023

How to Apply to Collabs as an Influencer

Whether you are a seasoned pro or a newbie influencer just starting out, you’ve probably gotten an email or two with offers to apply to Collabs. It usually reads something like: Then it will take you through a website affiliate (Mavrck seems to be the most popular lately). Make sure before you enter any credentials […]

Posted on March 03, 2023

Micro vs Macro-Influencers: Who’s the Best for Your Brand (+ Examples)

Choosing between micro vs macro influencers can feel like picking a side in a reality TV feud. Team Relatable or Team Reach? One brings heart, the other brings hype. But when you’re building an influencer marketing strategy, it’s not about drama—it’s about results. Micro influencers are known for their close-knit communities and high engagement. Macro […]

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