Finding TikTok influencers is one of the smartest marketing moves a brand can make in 2025.
TikTok continues to grow. Fast. In early 2025, it reached 1.59 billion monthly active users worldwide. That is up from around 1.04 billion in mid‑2024. Its global audience keeps expanding. More brands see real engagement. More consumers discover products there.
With billions of views daily, it is where trends start and products go viral. From skincare to snacks to sneakers, TikTok creators drive real discovery and real sales.
But here is the catch. Not every creator is the right fit for your brand.
That is where this guide comes in.
Here, you’ll learn:
- Why TikTok is a top platform in 2025
- How to find the right TikTok creators step-by-step
- What makes TikTok Collabs different
- How Afluencer helps simplify the process
- Bonus tips to find influencers who actually convert
TikTok’s Power in 2025: Why It’s Still Leading the Pack
TikTok changes the game for influencer marketing in 2025.
The numbers back it up. In 2025, TikTok influencers have an average engagement rate of 2.5% by followers. That’s 5x higher than Instagram’s 0.5%, and far ahead of Facebook and X, which sit around 0.15% each.
That kind of interaction makes a difference. When followers actually respond, brands see real results.
TikTok also makes discovery easier. The For You Page pushes fresh content to new viewers every day. Even smaller creators can reach thousands—or millions—without a huge following.
It’s not just reach. TikTok creators build tight-knit communities. Their content feels real. Relatable. Personal. And that’s what today’s consumers want.
The platform is especially strong with Gen Z and young millennials. If your brand targets these groups, TikTok is where you need to be.
Brands that lean into TikTok’s fast pace and creativity are seeing big wins. From viral product drops to user-generated trends, the platform offers something unique.
When it comes to influence, connection, and visibility, TikTok continues to outperform.
Step-by-Step Guide to Finding TikTok Influencers
Finding TikTok influencers doesn’t have to be overwhelming. Follow these simple steps to discover creators who match your brand’s style, goals, and audience.
Step 1: Define Your Ideal Creator
Start with clarity. What type of TikTok influencer are you looking for?
Think about:
- Your niche (fashion, fitness, food, parenting, etc.)
- Target audience (age, location, interests)
- Content style (funny, educational, aesthetic, raw)
Once you know who you’re trying to reach, it’s easier to find the right creator.
Step 2: Search on TikTok Itself (With Caution)
You can begin by exploring TikTok’s native tools.
Try:
- Searching hashtags related to your niche
- Browsing the “For You” and “Following” tabs
- Checking who’s trending in your industry
But here’s the issue: TikTok doesn’t offer advanced filtering. You can’t sort by engagement rate, audience demographics, or brand fit.
That’s where influencer platforms come in.
Step 3: Use Afluencer to Find TikTok Creators Faster
With Afluencer, finding TikTok influencers is quicker and more accurate.
You can:
- Search specifically for TikTok creators
- Filter by niche, location, follower count, and more
- See who’s open to collaborations right now
Even better? You can request help from Afluencer’s team if you want hands-on support.
Step 4: Review Profiles Before Reaching Out
Before you message anyone, take a closer look at their profile.
Check for:
- Consistent content and clear branding
- Video views and follower engagement
- Sponsored posts and how they perform
Look beyond the follower count. Focus on creators who connect with their audience. That’s where the real value is.
TikTok Influencer Collaboration Tips for Brands
TikTok isn’t like other platforms. What works on Instagram or YouTube might fall flat here. So if you’re finding TikTok influencers and planning a campaign, here’s how to get it right.
What Makes TikTok Collabs Stand Out
TikTok is all about storytelling. It’s fast, fun, and unpredictable.
That means:
- You’ll need to move quickly
- Trends change by the day
- Creative freedom matters more than polished visuals
Scripted content can feel forced. Instead, let creators do what they do best. Their followers will connect with something real.
Recent trends show just how creative TikTok collabs can get:
- The “Get Ready With Me” (GRWM) format for beauty and lifestyle brands
- Voiceover product demos that feel like a casual chat
- The “TikTok made me buy it” trend, still going strong in 2025
- Quick day-in-the-life videos showing your product in action
- Remixing sounds with your brand message for viral reach
The key? Fit your product into the trend—not the other way around.
Set Up a TikTok Collab That Works
A clear brief helps, but don’t overdo it. Stick to the basics:
- What the product is
- What you’d like mentioned
- When you’d like the post live
- Any required links or tags
Then let go a little. TikTok creators thrive when they feel trusted.
Also, don’t panic if the video feels informal. That relaxed tone often performs best.
Get More Views with TikTok Series
Want more traction? Ask your influencer to create a short series. For example:
- Part 1: First impressions
- Part 2: A few days later
- Part 3: A final review
This keeps your brand top-of-mind—and builds more engagement over time.
Finding TikTok Influencers: Why Afluencer Works
TikTok moves fast. Trends change daily. Creators post often. And brands need to keep up.
That’s exactly why Afluencer works so well. It’s designed to help you move quickly—without losing quality.
Find Creators While Trends Are Still Hot
When a TikTok trend is blowing up, timing matters. You don’t have a week to research. You need a creator who’s ready to jump in today.
That’s where Afluencer comes in.
You’ll find:
- Creators who are actively looking for Collabs
- TikTok influencers already creating content in your niche
- A way to message and invite them right from the platform
No outside DMs. No cold outreach. Just quick, direct connections.
Support That Feels Human (Because It Is)
If you’re new to TikTok or short-form video, we’ve got your back.
Afluencer’s Concierge team is real. Not a chatbot. Not just “automated matching.”
You can get:
- Personal help with your creator shortlist
- Recommendations based on your goals
- Hands-on support for your first Collab
Whether you need a micro beauty influencer or a funny parenting creator, we’ll help you find them.
Learn as You Go with Expert Resources
New to influencer marketing? Or just want to sharpen your strategy?
Afluencer also offers:
- A blog packed with step-by-step guides
- A podcast featuring brand and influencer interviews
- Real tips on what works (and what to avoid) in 2025
So while you’re finding TikTok influencers, you’re also learning how to make the most of your Collabs.
Works for TikTok—And Everything Else Too
One last bonus? You’re not locked into TikTok only.
You can cross-check your creators on other platforms. Many influencers on Afluencer are active on Instagram, YouTube, and more.
That means you can test different platforms—or run a full campaign across several channels. All in one place.
Bonus Tips for Finding TikTok Influencers Who Actually Convert
Not all TikTok creators are the same. Some go viral. Others build slow, steady influence. So how do you find the ones who actually drive results?
Here are a few extra tips to help you spot the best partners.
Don’t Just Chase Follower Count
Big numbers look good—but they don’t always mean impact.
Instead:
- Look at engagement (especially comments)
- Watch a few videos to see how followers respond
- Check if their past Collabs feel authentic
A creator with 10,000 loyal fans may convert better than one with 100,000 passive views.
Go Niche When You Can
Broad content is fun. But niche content sells.
Creators who focus on a specific area—like skincare for teens, or easy recipes for busy moms—tend to build deeper trust.
If your product fits their niche, that trust can turn into sales.
Look at Recency and Consistency
TikTok moves fast. If a creator hasn’t posted in weeks, their momentum may be gone.
Check for:
- Recent uploads
- Consistent posting
- Reactions on their most recent videos
You want someone active—not just “TikTok famous” six months ago.
Micro and Nano Influencers Work Well on TikTok
On this platform, size isn’t everything. Micro and nano influencers often feel more relatable. Their content is casual and genuine. Their followers are engaged.
And for brands, they’re also budget-friendly.
Finding TikTok Influencers Just Got Easier
Finding TikTok influencers in 2025 is easier than ever—if you know where to look and what to look for.
TikTok is still leading the way in creator-driven marketing. With high engagement, fresh content, and powerful trends, it’s the place to be if you want to connect with younger audiences.
And the best part? You don’t have to figure it out alone.
With Afluencer, you can find TikTok influencers who match your niche, style, and budget. You’ll also get expert support, helpful resources, and tools to make your next Collab a success.
So whether you’re just getting started or ready to scale, the right TikTok creator is out there—waiting to partner with your brand.
Ready to find your perfect TikTok match? Use Afluencer to discover creators, launch campaigns, and grow your brand—faster.