Every time we scroll through our social media feed, we come across some influencer marketing. They are either showing you their favorite snacks or clothing or makeup brands. And that’s just half of it!
Afluencer.com is providing influencer marketing programs to some of the top brands in the US. Collaborating with an influencer who has a massive following has proven to be successful and extremely effective.
Let’s all take a minute to examine these aspiring influencers and their marketing success stories.
The Story of Fiji Water: Danielle Bernstein
Danielle Bernstein’s marketing success story was with Fiji Water. The American fashion and lifestyle blogger collaborated with Fiji Water and started the campaign #BodyWoreWhat, similar to her account name, WeWoreWhat. Bernstein created 8-minute videos with her personal trainer.
The campaign aimed to exhibit the brand’s commitment to hydrating all the audience who wants to look as fit and good as Bernstein. After joining forces with the top influencer, the brand generated major buzz across the internet, successfully promoting the campaign.
The Tales of Whisky: Diago and Nick Offerman
Diago, a Scottish whisky brand, received the Shorty Award for Best Influencer Marketing Campaign. Together with Nick Offerman, Diago produced a 44-minute Yule-long video where Offerman sat by a crackling fireplace and savored a glass of whiskey, staring at the camera.
Thanks to Offerman’s massive followers, and the unique campaign concept, the video was a massive hit on the internet.
McDonald’s and Travis Scott: #cactusjack
The next marketing success story you’ll probably have heard about is if you’re a McDonald’s regular. The big McD teamed up with the famous artist and influencer Travis Scott for a limited time to promote his McDonald’s meals.
As a part of the campaign, Scott also ran a new line of merchandise called Cactus Jack. Cactus Jack was inspired by McDonald’s, and the merch included McDonald-themed clothing items.
With more than 73 million followers on Instagram, Scott was able to amplify McDonald’s campaign significantly. The marketing success created massive hype over the internet, and Cactus Jack acquired more than 400 million impressions after its launch.
Biossance X JVN: The Grooming Guru
Biossance joined forces with Jonathan Van Ness to promote its brand and products through online influencer marketing resources.
Jonathan Van Ness is passionate about sustainable beauty influencer programs and brands. JVN, true to his passion, promoted the brand in a fun, authentic, and fabulous way. JNV had a huge following of 5.2 million on Instagram, with a staggering engagement rate of 373%.
Summing It Up
After hearing these amazing success stories, it’s no wonder that influencer marketing has become a huge buzzword in the digital world.
↠ Influencers living their dreams share their success stories
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