Marketing Trends: Marketing & Advertising Arenas

Home Blog What the Future is Going to Look Like for Marketing and Advertising Arenas

What the Future is Going to Look Like for Marketing and Advertising Arenas

Aaron Tylor

Afluencer SEO Guru

Digital advertisements on city billboards

If you’re uncertain about the potential success of influencer marketing, you should know that they’re bound to make it big!

Now that we agree that influencer marketing will soon define what commercial advertising looks like, let’s see how it’ll change the landscape of the industry.

The COVID years are proving to be quite long and miserable for many businesses and consumers alike. But with the world coming back to life after months of intensive lockdown, commercial activity is bound to pick up. And we’re here to see the revolution that influencer marketing is about to bring!

Personalized Advertising For Engagement

The first thing that comes to mind when you see this is online social media influencers. They’re a living example of what personalized marketing campaigns should look like in the future. What’s key to being a successful influencer is exhibiting sincere concern for all their followers, regardless of how diverse or large the pool gets. This characteristic distinguishes influencers from run-of-the-mill marketers who use the one-size-fits-all approach with their target audience.

Buyers don’t need to hear “Anti-dandruff shampoo with anti-fungal properties: great for all hair types“; they want “flaky scalp with an unbearable itch? Try this shampoo that left my scalp squeaky clean and reduced itchiness too“.

Notice the difference?

The former only lays out the properties, whereas the latter adopts an empathetic tone and shares a personal experience that builds credibility. The latter is also how influencers address their audience while advertising a brand.

Influencer going live on social media | Marketing Trends 2021

Video Streaming For Product Launches

Real-time streaming has got people hooked to their phones whenever their favorite influencers go live. Whether it be for a makeup tutorial, dance choreography, yoga practice, or just a getting-to-know session, influencers have their followers by their short hair. And this is possible only with video content.

Videos are more interactive, relevant to the present moment, original, and personalized. You get to see the influencers on their good days and bad days. You also see how a beauty or fitness routine is affecting their physical appearance, and you enjoy conversing with them. They’re not curated to look perfect like their gram feeds. It allows more flexibility, even for the influencers, to look more natural and human.

Influencers choose this medium to reveal a new brand collaboration or unbox PR packages. And it certainly has changed the way products are marketed. You don’t need any other means of marketing for a new product launch than for an influencer to go live!

Mobile Advertising For Commuters

People don’t have the time to sit and stare at a desktop screen. Whatever time they spend on their screens for leisure is mostly during commutes or breaks at work. This means that the content they consume should be available and ready for them to hit play on the go.

This has given rise to mobile advertising. Since there’s speculation that the pandemic might carry on into the next year, 70% more people will spend time on their smartphones. With physical interaction still a big no-no, people are finding solace in virtual connectivity. They feel more integrated with the current news and trends, and the influencers are their gateway to that.

Are you looking for an influencer marketing platform to take advantage of the current trends and find social influencers to advertise your brand? You’ve come to the right place.

We cater to both influencers and brands and bridge the gap between them to create a mutually profitable relationship. Check out our new programs or contact us for more details.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

5+ Easy Ways to Improve Your Influencer Profile on Social Media

Your social media profile is your calling card. It’s often the first thing brands, collaborators, and followers see. If your profile is weak, you miss chances—even if your content is great. But here’s the good news: you don’t need to be perfect. You just need to improve your influencer profile—step by step. Small changes add […]

How to Create an Influencer Profile on Afluencer: A Complete Walkthrough

If you’re ready to work with brands, the first step is to create an influencer profile that shows off your style, strengths, and audience. On Afluencer, your profile is like your digital portfolio — it’s what brands see before deciding to collaborate with you. The good news is that setting it up is quick and […]

31 Muslim Influencers Are Setting the Bar High

Muslim influencers are reshaping the global creator scene — blending culture, creativity, and community to deliver content that’s as authentic as it is inspiring. With a worldwide Muslim population of over 1.9 billion and rising demand for modest fashion, halal beauty, and faith-friendly travel, brands are realizing the power of partnering with creators who reflect […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!