How to start a podcast for your brand—and make it work? That’s the question Casey Cheshire answers in this episode with Hard Corps Marketing. A U.S. Marine Corps veteran turned marketing leader, Casey knows a thing or two about taking bold steps. As the founder of Ringmaster Conversational Marketing, he’s helped countless B2B brands start a business podcast that actually drives growth.
From common mistakes to genius shortcuts, Casey walks us through the real work behind creating a podcast that connects with your audience, builds trust, and grows your bottom line. Whether you’re a small business owner or a marketer looking to up your game, this episode is packed with practical gems to help you get your brand’s voice out there.
Watch the Episode:
Episode Timeline Highlights
00:00 – Casey’s Highlights
We introduce the episode, setting the stage for a deep dive into podcasting as a marketing strategy.
02:02 – Unconventional Marketing Strategies
Casey discusses what used to work and the changes he noticed. He also introduces us to “Disconnected Marketing” and “Connect-to-market.”
05:53 – Podcast as a Marketing Tool
Casey shares why he started a podcast. He also shares what he learned and the benefits of using podcasts to build relationships, brand authority, and connecting with audiences.
11:40 – Building Connections With Your Clients
He shares insights on fostering genuine relationships with clients through conversational marketing.
13:44 – Starting a Podcast as a Small Business
Casey provides practical advice for small businesses looking to start a business podcast without a hefty budget.
19:13 – What Questions You SHOULDN’T Ask During Podcast
He highlights common pitfalls in podcast interviews and how to avoid them to keep content engaging.
23:12 – Getting Your Podcast Guests To Share
Casey offers strategies to encourage guests to promote episodes, expanding the podcast’s reach.
25:27 – Quick And Dirty – Starting a Podcast
He outlines a straightforward approach to launching a podcast efficiently and effectively.
29:24 – Finding Casey
Information on how to connect with Casey and learn more about his work.
Guest Information
Casey Cheshire is a marketer, serial entrepreneur, adventurer—and a United States Marine Corps Veteran. He is the CEO and Founder of Ringmaster Conversational Marketing, a B2B podcasting agency that helps businesses launch shows that drive growth and revenue.
He’s also the host of The Hard Corps Marketing Show, a podcast produced and sponsored by Ringmaster. On the show, Casey brings his decades of marketing expertise and military-honed strategic mindset to conversations with some of the smartest minds in marketing today.
When he’s not helping brands scale through podcasts, Casey enjoys skydiving, mountain climbing, and pretending to be a hungry bear for his two kids.
Insights & Takeaways
Ready to turn your mic into a marketing machine? Before you hit “record,” check out these quick takeaways. They’ll help you understand not just how to start a podcast for your brand, but how to do it with confidence, clarity, and strategy.
Casey doesn’t sugarcoat the process. He breaks down what works, what to avoid, and how to keep your podcast from becoming just another piece of content collecting digital dust. From choosing the right guests to asking better questions and getting real results, these insights are your cheat sheet to start a business podcast that actually moves the needle.
1. Podcasts Build Authentic Connections
Casey emphasizes that podcasts are more than just content—they’re a means to build genuine relationships with your audience. By engaging in meaningful conversations, brands can establish trust and authority in their niche.
2. Start Small, Think Big
You don’t need a massive budget to start a business podcast. Casey advises starting with the resources you have and focusing on delivering value to your listeners. Consistency and authenticity are key.
3. Avoid Common Interview Pitfalls
Asking the right questions is crucial. Casey warns against leading questions or those that don’t elicit insightful responses. Instead, aim for open-ended questions that encourage storytelling.
4. Encourage Guest Promotion
The guest is the value. Your guests can be your biggest promoters. By making it easy for them to share episodes, providing them with assets and clear instructions,you can significantly increase your podcast’s reach.
5. Leverage Podcasts for Marketing
A podcast can be a powerful tool in your marketing arsenal. It allows you to actually connect with your customer, audience engagement, and establishing thought leadership. Casey illustrates how integrating podcasting into your marketing strategy can yield substantial benefits.
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Ready to elevate your brand’s marketing strategy? Discover how to start a podcast for your brand and connect with your audience on a deeper level. Whether you’re looking to start a business podcast or refine your existing one, Casey’s insights provide a roadmap to success. Visit Afluencer to explore more resources and connect with podcasting influencers who can amplify your brand’s voice.
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