Social Media Influencing During Pandemic | Responsible Influencer

Home Blog Social Media Influencing During a Pandemic

Social Media Influencing During a Pandemic

Aaron Tylor

Afluencer SEO Guru

Social Media Influencing App Icons

Once all of this is over (and it will be—humans have weathered greater storms and bigger pandemics in the past), there’s one medium that will largely shape how people remember this pandemic.

Just like we rely on photos from museums to experience past pandemics, social media will serve that role for future generations.

And the sooner businesses realize this, the better. So how can your business and social media influence ensure that you’re dealing with a pandemic the right way?

Let’s find out:

Influencing with Responsible Content

A lot of businesses will take advantage of the world being under lockdown. With there being a larger number of people using social platforms. This means that a pandemic lockdown is, in fact, the best time to create content for your social media influencing campaign.

And while that is true, it’s easy to forget how important it is to be socially responsible with your marketing content.

Stay at Home: Social Media Influencing During a Pandemic

If you’re partnering with a social media influencer, outline the things you want them to talk about during the pandemic. Be very clear about the content you don’t want—such as joking about the pandemic, making light of it, or gaslighting people’s problems.

Political correctness will go a long way—you don’t want to be “the insensitive brand“. Your rivals are sure to use this against you.

Understanding How People Behave During a Pandemic

It’s important to understand that a lot of people are under immense pressure right now. The number of people unemployed around the world is too high as a result of the pandemic. Most people are left worried, stressed out, and fearful.

In fact, most of us know someone who has been affected by the deadly Coronavirus. The mental strain is high, and so as a responsible influencer, you’ll need to take that into account when you post content.

If you’ve partnered with a social media influencer, ensure that they understand the implications and repercussions of insensitivity during a pandemic. It’s important to find a social media influencer who has a high EQ and can empathize with your target audience.

Do your part in debunking fake news and reassuring people that things will be fine eventually. The reason so many people are resorting to social media is not that they’re bored—they’re also looking for stress relief. Give them what they want.

Influencing with Afluencer During a Pandemic

Afluencer is an online forum where businesses can find top social media influencers to partner with during the pandemic. Influencers can also sign up to get featured in our popular influencer listings. You can find out more about Afluencer here or reach out to us directly for more information.




Podcast Episode #33 – Create Your Digital Influencer Twin | Trejon Edmonds – Engage360

We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Trejon Edmonds, the visionary founder of Engage360, as our esteemed guest. Meet Trejon Edmonds: The Mind Behind Engage360 Trejon Edmonds, the innovative mind […]


14 Mental Health Influencers Advocating On Social Media

Needless to say, the past couple of years have been an emotional rollercoaster. It’s no surprise that the stress of a global post-pandemic has put a damper on mental health. Now more than ever people are sharing their struggles with anxiety, depression, sadness, loneliness, and beyond on social media. And as a result, we roll […]

21 Top TikTok Influencers Captivate The World in 2024

Once you go with TikTok influencers, you never go back. TikTok is addictive. You just can’t resist swiping down to the next video. Then the next. And the next. And somehow it’s 3.21 am and nothing interests you more than watching the next video. TikTok is user engagement on steroids. It’s over for you as soon […]