Posted on October 31, 2020
Finding Influencers: Should You Use an Agency or Go It Alone
Social media has become a powerful tool for advertisement and branding. More than 50% of the total global population uses internet platforms like Facebook, YouTube, TikTok, and Instagram. And the numbers have been rising drastically since the start of the pandemic. With the massive number of active users on these platforms, many brands are using […]
Posted on October 18, 2020
The Importance of Influencer Marketing Data Platforms
If you are a brand or creator with a presence on social media you surely know the significance of data. Comprehension of the data in the back of influencer marketing campaigns can help you make more adequate choices and connect more with your followers. But many people still discuss whether influencer data marketing is needed […]
Posted on October 12, 2020
All You Need to Know About Influencer Targeting
Things have changed for advertising! You no longer need Dwayne Johnson to ride a Harley Davidson on TV screens or George Clooney to swoon the ladies by sipping coffee for an ad. According to the latest research, 70% of millennials are more influenced by influencers than celebrities! Before you switch gears and choose your calling, […]
Posted on September 28, 2020
GET STARTED: How to Post a Collab on Afluencer
Get ready. Get set. And post your collab on Afluencer. Thousands of influencers are waiting. Ready to connect. Ready to whip out those hashtags and hot posts? And ready to promote your brand. All that’s needed is for you to drop a hot collab offer through our newly released Afluencer app. In this Getting Started […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]