Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]
Posted on August 10, 2020
How To Promote Your Brand’s Image Through Influencers [Infographic]
Social media influencer marketing has become huge in the past few years. However, hiring an influencer for your marketing campaign doesn’t always guarantee a successful campaign. There are multiple factors that you have to consider when running your campaign. One of which is how you promote your brand’s image. The last thing you want is […]
Posted on July 13, 2020
6 Tips for Selecting an Influencer Marketing Agency
We already know that influencer marketing is a reliable way to market products and services. We covered the benefits of working with an influencer marketing agency the other day. So today we’re going to offer up a few tips on selecting an influencer marketing agency. There are several influencer marketing agencies out there. And while […]
Posted on July 06, 2020
8 Top Cannabis Influencers CBD Brands Must Check Out
Despite what everyone says, the cannabis industry is growing at a rapid pace and offers huge potential for brands and influencers. The market is expected to be worth $73.6 billion by 2027 and this doesn’t take into consideration the illegal or black market that’s said to be worth a lot more. CBD brands have more […]
Posted on May 30, 2020
Influencer Marketing for Shopify Merchants: Tips to Increase Sales Through Instagram
With over a million active websites, Shopify is one of the biggest names in the world of eCommerce. It enjoys a huge market share (about 20%) and is most popular in English-speaking countries. Hence, it doesn’t come as a surprise that influencer marketing on Instagram for Shopify merchants is a hot topic. We’re going to […]