Posted on February 05, 2020
If You’re Doing These Things, Your Followers Might Think You’re Fake
If we’ve learned anything from Millie Bobbie Brown’s fake skincare routine and the backlash that followed, it’s this: your followers might love you, but they won’t take balderdash from you. Anything that smells “fake” to them will be called out, and in the aftermath, you’ll find your brand, business, or future in jeopardy. Knowing this, […]
Posted on February 04, 2020
The Do’s And Don’ts Of Influencer Marketing
It is not uncommon to make mistakes when starting out on a new marketing campaign. Lessons are learned. Trial and error strategies are adopted. But unless you’re a multi-billion dollar company that can afford to blow away cash on unsuccessful campaigns – you shouldn’t be making costly mistakes. So we’re here to help you save […]
Posted on January 08, 2020
Afluencer 101 for Brands (Getting Started Guide)
Well, look at you. Looking all up to the minute, getting your influencer marketing groove on. You’re about to reach your market faster and get your brand buzzing all over the show. If a big brand like Daniel Wellington can go from a humble one-man startup online store to a global $200+ million business in […]
Posted on December 25, 2019
The Benefits of Working With an Influencer Marketing Agency
Brands wanting to reach new audiences in an authentic, personal way that will get results are turning to influencer marketing as a viable and effective strategy. A successful partnership can be created when a brand rep reaches out directly to an influencer with similar goals. An influencer that would be the right match for the […]
Posted on December 11, 2019
Influencer Marketing and Christmas What You Need To Consider
The shopping rush of Black Friday and Cyber Monday may be out of the way. But now it’s time to strategize your influencer marketing campaigns for December, Christmas, and the New Year. Today, scrolling through social media feeds has become similar to strolling through a street full of shops when it comes to finding gift […]