Posted on April 12, 2021
25 Black Influencers Impressing the World
Black History Month was a few months ago but we don’t need a special day to celebrate our black influencers. They’re writing success stories, helping brands make money, and teaching people to be happier, better, fitter, and more successful. In this article, we’re bringing you some of the best black influencers. Now let’s take a […]
Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
Posted on March 21, 2021
Influencer Marketing InHouse Or Agency
Should you include influencer marketing as a part of your marketing strategy? And if you do, should you manage your influencer marketing campaign in-house or through an agency? Firstly, here’s here’s the answer to the first question. Yes! You should definitely include influencers in your marketing strategy. It is proven that influencer marketing is an […]
Posted on February 08, 2021
50 Female Influencers Brands Can’t Get Enough Of
If you think brands don’t pay attention to genders then you’re wrong. Most companies are very particular about who they work with and may go with male or female influencers based on who they’re targeting. For example, a brand that sells yoga suits is more likely to work with a female influencer as yoga suits […]
Posted on February 03, 2021
Choosing the Right Influencer: Two Dos and A Don’t
Over the years influencer marketing has become an essential part of the campaigns of many brands. A recent study shows that more than 60% of brands and companies involved with influencer marketing increased their spending. Many brands know that partnering with influencers can be very effective for their marketing strategies and will attract potential customers. […]