Posted on December 09, 2019
Meet the Micro-Influencers from Singapore Who Helped the Ministry of Environment Spread Awareness
Singapore’s Ministry of Environment seeks out social media micro-influencers to spread awareness of environmental issues. Wait. Singapore has a Ministry of Environment—how cool is that? What’s even cooler is that these guys know what’s up. They did what most traditional “ministries” would never even imagine doing: they got in touch with Marcus Nai (@marcusnai) and […]
Posted on October 28, 2019
Tips For Selecting The Right Influencers For Your Brand (includes Infographic)
If you’re looking to increase brand awareness and generate more leads, then you’ll want to consider influencer marketing. With an influencer who creates content related to your niche – you’ll gain their audience, thus additional brand exposure. But you need to make sure that you choose the perfect influencer to compliment your brand image. So […]
Posted on October 18, 2019
What is Personal Branding and Why Is It Important
Personal branding is one of the most important aspects of being an influencer. Creating a personal brand as an aspiring influencer is in some ways similar to the branding of a company. Its main purpose is to help you establish yourself and build your reputation in your chosen industry. There are several terms you may […]
Posted on October 08, 2019
The Best 5 Ways A Brand Can Use Instagram Stories
Ever since Instagram introduced stories in 2016 they have steadily risen in popularity. Becoming the dominant Instagram channel with 500 million people viewing their stories daily. Instagram stories have become the best way for brands to reach new users. Promote their business. And get noticed in their fans’ feeds. Over 60% of people first learn […]
Posted on August 16, 2019
4 Most Common Brand Mistakes To Avoid For Influencer Marketing
When it comes to influencer marketing brands need to work carefully in order to create the perfect balance between branding their product and building trust with their audience. As it’s a somewhat new marketing discipline, it can be a challenge to work out the exact path to follow. And also areas to stay clear of […]