Posted on April 29, 2020

How Your Baby Can Become an Influencer

Coos and cuteness – could your baby become an influencer? Baby influencers have been around longer than you think.  Way before social media actually. Remember the twin sensations Mary-Kate and Ashley Olsen?  Well, back in 1987 these adorable babies were signed on the TV series Full House at 6 months old.  With an influence built […]

Posted on April 27, 2020

The Influencer Coronavirus Connection: How It’s Changing the Industry and What You Can Do

Coronavirus has slowed down industries but it will be a while before we find the actual effects of the pandemic on businesses and influencer marketing. According to reports, unemployment has reached an all-time high, and businesses all around the world have started to shut down. Every industry has been affected by the result of global […]

Posted on April 14, 2020

Social Media Influencing During a Pandemic

Once all of this over (and it will be—humans have weathered greater storms and bigger pandemics in the past), there’s one medium that will largely shape how people remember this pandemic. Just like we rely on photos from museums to experience past pandemics, social media will serve that role for future generations. And the sooner businesses […]

Posted on April 13, 2020

How to Strike Success as a Beauty Influencer

If there’s one group of influencers that are never going out of fashion, it’s beauty influencers. From the hugely successful Huda Kattan (of Huda Beauty) to James Charles, even people who have no idea of what the “influencer” scene is—or aren’t too crazy about the “beauty” industry—know these names. And that alone is testimony to […]

Posted on March 31, 2020

How Social Distancing Affects Influencers

Influencers take great care to keep their social media feeds looking pristine and on-brand. The carefully curated photos they post are meant to present an enviable lifestyle and the stereotypical image of an influencer is of a person with a perfectly put together outfit, great hair, and makeup taken in an exotic and interesting location. […]

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