Posted on November 29, 2021
The What, Why, and How of Influencer Marketing for Shopify Stores
Influencer marketing is one of the most receptive forms of digital advertising. Why? Because it’s not intrusive. Businesses have finally realized what Tom Fishburne, the founder of Marketoonist, said years ago: “The best marketing doesn’t feel like marketing.” As a result, influencer marketing is now a part of most marketing budgets. However, finding the right […]
Posted on July 15, 2021
The Dos and Don’ts of Developing an Influencer Marketing Campaign
The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers. They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer […]
Posted on May 20, 2021
Why You Should Consider Collaborating With Nano Influencers
Nowadays, influencer marketing has become very popular and effective both for brands and influencers. On all of the social media platforms, there are a lot of celebrity influencers with millions of people following them. However, witty marketers are starting to show interest in partnerships with content creators who have a smaller number of followers — […]
Posted on April 12, 2021
25 Black Influencers Impressing the World
Black History Month may only come around once a year but we don’t need a special day to celebrate our black influencers. They’re writing success stories, helping brands make money, and teaching people to be happier, better, fitter, and more successful. In this article, we’re bringing you some of the best black influencers. Now let’s […]
Posted on March 21, 2021
Winning Strategy: Influencer Marketing Campaign Success
These days you can find plenty of influencers for every niche imaginable. Fashion. Beauty. Travel. Fitness. Lifestyle. And many more! Looking at the overall metrics, they prove over and over again the increased success rate that an influencer has on a business’s marketing campaign. That’s why many brands continually seek out the perfect influencer partner. […]