marketing management Archives - AFLUENCER

Posted on March 29, 2022

Best Practices for Marketing Agencies

Marketing can be tricky. One month, the trend is Facebook and Google Ads. The next month, the trend is… somewhere else. So where can e-commerce merchants look to improve their overall marketing engagement and gain traction with customers? The quickest way to reduce the learning curve is to ask the people who do marketing for […]

Posted on July 16, 2021

How to Measure the ROI of Influencer Marketing

Influencer marketing is expected to get even bigger than it is right now. According to a report, the industry will grow by $13.8 billion in the next year. Moreover, back in 2019, 80% of the brands stated that they dedicated a budget to influencer marketing. Regardless of whether you’re just starting your influencer marketing campaign […]

Posted on February 05, 2021

Which Social Media Platform Has the Best ROI?

Social media ROI seems to be pretty straightforward. Posting a tweet may involve an initial investment to pay the labor costs of a social media manager. The tweet attracts users, who may then purchase your goods or services, and so, there’s a return on your investment in your tweets. However, once you dig into it, […]

Posted on August 07, 2020

Unresponsive Influencer? Here’s How to Reconnect With Them

Affiliate marketing is a powerful tool being used by brands today to enhance their marketing strategies. They sign brand deals with influencers who promote their products and services on their social media platforms. Most influencers work with multiple brands at a time. They often sign up for deals with brands, but when it comes to delivering, […]

Posted on August 06, 2020

Going from a Business to a Brand

When we think of brands, big retailers come to mind. Like Nike, Adidas, Vans, Kate Spade, and Calvin Klein. We associate large clothing retailers with leading brands, but how did that transition come about? When did these businesses become brands and what exactly does it take for a business to become a brand? Becoming a […]



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