Posted on February 05, 2021

Which Social Media Platform Has the Best ROI?

Social media ROI seems to be pretty straightforward. Posting a tweet may involve an initial investment to pay the labor costs of a social media manager. The tweet attracts users, who may then purchase your goods or services, and so, there’s a return on your investment in your tweets. However, once you dig into it, […]

Posted on August 07, 2020

Unresponsive Influencer? Here’s How to Reconnect With Them

Affiliate marketing is a powerful tool being used by brands today to enhance their marketing strategies. They sign brand deals with influencers who promote their products and services on their social media platforms. Most influencers work with multiple brands at a time. They often sign up for deals with brands, but when it comes to delivering, […]

Posted on August 06, 2020

Going from a Business to a Brand

When we think of brands, big retailers come to mind. Like Nike, Adidas, Vans, Kate Spade, and Calvin Klein. We associate large clothing retailers with leading brands, but how did that transition come about? When did these businesses become brands and what exactly does it take for a business to become a brand? Becoming a […]

Posted on May 29, 2019

The Evolution of Influencer Marketing

Working in various fashion marketing positions came with a unique chance to see general techniques such as influencer programs play out from multiple angles. And with that came all the ups and downs that made me learn along the way. So here’s my take on the evolution of influencer marketing. The Beginning of the Evolution […]

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