Posted on April 09, 2021
Being Relatable as an Influencer: The Dos and Don’ts
People appear to have realized that being a relatable influencer is directly proportional to being likable. Sure, that’s true, if you do it once or twice—that will get you people’s love. But the more you overdo it, the more people are going to ask: Are you really all that relatable or are you fake? And […]
Posted on March 21, 2021
Influencer Marketing In-House Or Agency
Should you include influencer marketing as a part of your marketing strategy? And if you do, should you manage your influencer marketing campaign in-house or through an agency? Firstly, here’s the answer to the first question. Yes! You should definitely include influencers in your marketing strategy. It is proven that influencer marketing is an effective […]
Posted on March 21, 2021
Winning Strategy: Influencer Marketing Campaign Success
These days you can find plenty of influencers for every niche imaginable. Fashion. Beauty. Travel. Fitness. Lifestyle. And many more! Looking at the overall metrics, they prove over and over again the increased success rate that an influencer has on a business’s marketing campaign. That’s why many brands continually seek out the perfect influencer partner. […]
Posted on February 26, 2021
Using Video For Digital Marketing
Video is an essential piece for brands in the world of digital marketing. It’s a chance for every brand to showcase its products uniquely and creatively. What’s more, if audiences are interested in the created video content, they will share it with the people who are close to them. Which in turn increases the chance of […]
Posted on February 08, 2021
Why Does Influencer Marketing Work?
Most people aren’t too fond of ads; no one goes out of their way to see one (unless it’s very funny, alluring, etc.). The growth and ubiquity of ad-blockers are a testament to how averse to ads most people are. Consider a YouTube video with a sponsorship segment that disrupts a video’s flow. It’s a […]