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The Effect of Human Connection on Branding

Aaron Tylor

Afluencer SEO Guru

Influencer marketing has grown at an outstanding rate in the last five years. However, the method, which was previously considered a fad, has overtaken marketing strategy by storm. Publicity is still the most effective marketing method available. And introducing products to your audience through human connection with the help of social media appears to be the best possible way. The best thing is that the continuing rise of digital marketing has proven to be profitable for both brands and influencers.

An influencer about to record a marketing campaign | Audience Connection for Branding

Take a look at how bonding with the target audience through influencers can help a brand flourish:

Improve Brand Awareness

By hiring an influencer for your campaign, you’ll be able to use their close audience connection to increase awareness of your brand. One of the most well-known important advantages of influencer marketing is increased brand recall.

More than half of the world’s population buys the products they see in an influencer’s post or video. It increases the brand exposure to not only your company’s area but the users all over the world.

Earn Your Audience’s Trust

Working with an influencer will help to increase the visibility of your company. It also increases the credibility of products. The followers will get familiar with your product when they see their trusted influencer using it. Establishing authority and trust will aid in the promotion of your business.

Bond With Your Audience

As millennials are flooding social platforms, influencer marketing is the ideal resource to attract tech-savvy consumers. Earning this audience’s confidence with an influencer connection will boost the value of your brand, giving you crucial access to the most profitable demographics.

Influencers Drive Conversions

Influencers are able to use their special connection with their audience to steer them toward a brand’s goods and services. Nowadays, customers are actively leaning toward influencers for advice on which new product to invest in. They also get inspired by the influencer’s use of that product, which makes the product more appealing to them.

Nearly half of the shoppers nowadays rely on influencer opinions, and forty percent of them have indicated they bought an item after watching a video on YouTube.

An influencer adjusting phone and ring light for recording a video

Offers Value

Influencer marketing produces content that informs and inspires your targeted audience about different products. Influencers are aware of the demands of their followers, making it simple for them to provide relevant material that would be useful to your audience.

If you’re a brand that’s looking for influencers to help you with that audience connection, Afluencer is the place to be. Being a member will give you access to all of our resources and help you find top social media influencers. Connecting with influencers allows you to connect with their audiences, thus generating more traffic and potential sales for your brand.

Sign up now to begin your influencer marketing journey.

Contact us at (916) 480-8425, and we will happily answer any questions you may have.




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