Home Blog 5 Highly Compelling Makeup & Beauty Influencers

5 Highly Compelling Makeup & Beauty Influencers
Posted October 31, 2019

Natalie Weber

Afluencer 411

I have a confession to make.  I fell victim to the side effects of some of the world’s most entrancing beauty influencers.

My mission to gather all the goodies on these influencers for you quickly turned into hours of consuming their content.

They hypnotized me.

So much that I accidentally found myself at a drugstore buying a lipstick I convinced myself that I can’t go another day without.

This is how powerful they are.  But they deliver on extremely valuable content that you’d be missing out if you don’t follow them.

Beauty brands and beauty enthusiasts, I present to you 5 of the world’s most highly compelling beauty influencers that you’ve gotta connect with:

  1. NikkieTutorials – @nikkietutorials
  2. Chloe Morello – @chloemorello
  3. Danielle – @daniellemarcan
  4. ELOISE XO – @makeupby_elliee
  5. Renee – @gothamista

Let’s check them out.

NikkieTutorials – @nikkietutorials

Instagram Followers:  12.6 million

Engagement Rate:  2.96%

Outstanding globally recognized makeup artist.

If your world revolves around beauty and makeup, then you absolutely cannot be missing in action from NikkieTutorials follower list.

From The Netherlands but with a very impressive American accent, Nikkie is your lovable down to earth girl with well-refined makeup art skills.

In the online space, Nikkie is a makeup star.

Her influence exploded on the internet with her viral “power of makeup” video series where she does transformative half face makeup looks.

Her signature video series is so big that she’s had a-list celebs like Kim Kardashian featured in her videos.

Yup, she’s a big deal.  A big 12-million followers kinda deal.

Her 12-million subscriber Youtube channel rocks just as much as her Instagram account.  Her biggest video hit yet is her “the power of makeup” video that drew in over 40 million views.

Some of her big name paid partnerships include Allure.

Did I mention that her makeup artistry is outstanding?

Go follow NikkieTutorials on Instagram here.

Chloe Morello – @chloemorello

Instagram Followers:  1.2 million

Engagement Rate:  1.98%

Funny everyday makeup enthusiast, Chloe Morella.

From Australia but currently based in Los Angeles, Chloe will inspire you to glow with some good laughs in the process.

She’ll help you brighten up your Mondays with red lipstick.  She’ll dare you with the smokiest colourful eyes and somehow still keep the whole look somewhat natural.

And what’s beauty without skincare?  Chloe is also your skincare bae.

You’ll find her glowing on her 2.71 million subscriber Youtube channel where she shares some of her routines and tips.  Her top makeup video yet is her “16 best makeup and beauty hacks 2017” with 12 million views.

Her realistic vibes come through as she shares the behind the scenes to all the glam of being a vlogger and influencer.

Her paid partnerships include big name brands like Lancome.  Catch her at events as she also does meet and greets with her fans.

Follow Chloe Morelle on Instagram here.

Danielle – @daniellemarcan

Instagram Followers:  467k

Engagement Rate:  10.75%

Playful eye-rolling unconventional natural beauty guru, Danielle.

All it takes is watching one of her makeup videos to capture your attention.

Danielle’s quirky personality makes her content stand out – beyond the ordinary makeup vids that are flying all over the internet.

Even though she doesn’t have a presence on Youtube, her Instagram profile is packed with makeup videos.

You certainly get a feel of natural looks with mostly nude lips from her feed as she doesn’t go over the top.  However, she’ll turn up the dramatic eyes with the occasional bold lips.

Whether she’s making a statement with her makeup looks or her playful attitude, she knows how to buzz her audience with loads of organic content – boasting an outstanding engagement rate of over 10%.

Danielle features a wide range of products in her looks, delivering on short and sweet quality video content.

Go follow Danielle on Instagram here.

ELOISE XO – @makeupby_elliee

Instagram Followers:  1.2 million

Engagement Rate:  3.38%

Super catchy makeup girl, Eloise.

In Dubai, Eloise is your makeup girl that you just can’t get enough of.

In fact, before we go any further, let me warn you.  Her Instagram profile is addictive. Creative video teasers are splashed everywhere and you can’t help but click through to watch her videos.

Like you can’t help but wonder what that gooey purple stuff is on the makeup brush.  Until you hit the play button and she impresses you with an interesting face mask.

She certainly delivers on expectations all the way.

Her quick makeup look videos feature some interesting products.  “That’s so cool” kinda products. Like the instant brow tattoos and the teeth whitening strips.  At this point these products would be in your shopping basket already.

Without her makeup on, Eloise is a sweet inviting girl.  As she works her makeup magic and transforms her face, she becomes this dramatic statement.  You’re literally wowed – in a great way, of course.

From big bold eyes with shimmering shadows to plump nude lips – Eloise knows how to keep her followers fascinated.

On her growing Youtube channel, you’ll find some of her top videos like “full face of fake vs real makeup” which is a pretty valuable review.

Go follow Eloise on Instagram here.

Renee – @gothamista

Instagram Followers:  158k

Engagement Rate:  1.79%

Well-seasoned mature makeup and skincare enthusiast, Renee.

In New York, Renee is your must-follow influencer if you’re looking for valuable insights to all things beauty.

Her authority on her 525k subscriber Youtube channel is notable.  Hitting 1.8 million views, her top video yet is “face oils – what’s best for your skin type”.

A few minutes into any one of her videos will get you immediately hooked.  It feels like you’re in a workshop with her. Her outstanding video presentation qualities make it so easy to follow along all the important details she has to share.  All the reason to love her more.

After consuming her content, you feel like you’ve attended a valuable lesson in beauty.  One definitely feels a sense of “she’s a credible authority” in the beauty space.

Her sophisticated maturity plus all of the valuable content she shares, makes her the expert you’d want to stay connected to.

Did I mention how lovely her product flat lays are?  Oh and she also manages a beautiful beauty blog, too.

Go follow Renee on Instagram here.




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