Let’s head on down to South Africa – where the weather is warm and the influencers are on fire (seriously, there are loads of flame emojis in the comment sections of their socials)!
From the stunning landscapes to the diverse cultures, South Africa is bursting with creative talent that captivates audiences across the globe. In this colorful arena, you’ll find influencers who bring a mix of flair, authenticity, and charisma to the table, making them perfect partners for collaborations. Whether you’re looking to tap into the local scene or expand your brand’s reach, there’s a treasure trove of opportunities waiting for you. So, fasten your seatbelts as we explore some of the most dynamic South African influencers ready to ignite your campaigns! There’s a whole lot of confidence, personality, and opportunity to Collab coming up.
But first…
Discovering Influencers with Afluencer
When it comes to finding the right South African influencers, Afluencer is your go-to platform! As a top platform for finding influencers for free, Afluencer serves as a powerful free search tool that sets itself apart. Its advanced filtering options make the influencer search process seamless and effective. You can explore a diverse pool of influencers, including South African influencers, based on various criteria, including niche, engagement rates, and audience demographics. This means you can easily find influencers who align with your brand values and target audience. Plus, Afluencer’s user-friendly interface allows you to connect directly with influencers through DMs, fostering meaningful collaborations. Whether you’re a small brand or a well-established company, Afluencer empowers you to navigate the influencer landscape with confidence, helping you build authentic partnerships that resonate with South African audiences.
Check out our Getting Started Guide to explore how to make the most of Afluencer and kickstart your influencer marketing journey!
So, let’s not keep our amazing South African influencers waiting any longer. Let’s go!
Sharna Felix
Representing Cape Town is Sharna Felix. This musician is also a lover of travel, fashion, and life in general. Her energetic and positive-thinking personality aspires us all to look at life with a more optimistic and sunshine-filled lens.
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Sharna’s Instagram page is highly entertaining… What are you looking for?
Music? Check.
Hair tutorials? Check.
Inspirational content? Check.
Travel inspo? Check.
Style inspo? Check.
A glimpse into her life? Check.
Brand Collabs? Check.
There’s so much going on here, we couldn’t list it all. You’ve gotta check it out for yourself. The great thing is that it all comes together perfectly into content that not only represents Sharna but is relatable.
Collabs
Sharna is not new to the world of Collabs. She has partnered with a number of brands, including cosmetic and skincare gurus – Elizabeth Arden, and South African telecommunications giant – Telkom. Could your brand be next? Invite Sharna to Collab and find out!
Senthy Marimuthu
Say hi to Senthy, a Digital Marketer with the goal to increase your brand’s visibility. She’s also a lifestyle blogger and loves cooking.
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Senthy is another growing South African influencer who wears many hats and wears them well. Are you interested in growing your online presence (of course you are)? She offers great digital marketing tips on Facebook, Instagram, and Twitter where she has a combined following of over 4.5k. Her followers can also follow her awesome recipes “like Granny used to make” – is there any other way?! (Is anybody hungry now?)
Moving over to her blog, Senthy Says, readers will find content on health, hair and beauty, food, fashion, and product & service reviews. Senthy clearly has a lot to say and she’s got our attention!
Does she have yours? Hit Senthy up for a Collab you definitely won’t regret.
Koketso Sovara
Representing the North-West of South Africa, Koketso is on a mission to boost your fashion, fitness, skincare, and lifestyle campaigns…
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… and he’s hard at work to prove he’s the guy for your brand. His Instagram page is where you’ll see the most content on the industries mentioned above. It’s great to see a male influencer take care of his skin, am I right?! He’s also great at giving outfit deets so you know where to find the looks he is rocking.
His TikTok account, under the same handle, is a little more playful while still making sure to show content on his usual niches. We love that no matter what content he shows, he is always himself – and that is something that can’t be replicated.
Collabs
We see all the makings of the ideal Collab partner in Koketso. If you want to capture a South African audience, Koketso is the influencer guy to reach out to.
Tsakane Sithole
Meet TikTok and YouTube South African Influencer, Tsakane. Also known as TeeKay.
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Let’s head over to Tsakane’s TikTok page. This is where you need to be for viral content. She’s got dance moves and various other South African TikTok challenges to showcase. Other than that, she’s got some great makeup looks and tutorials to show off; skincare product inspo to get our skin looking flawless; hair tutorials, and so much more.
This brings us to her YouTube page @tsakiisithole. Here she shares more in-depth beauty content so you can really sharpen your own beauty skills. From hair to eyes, face, and even nails, this influencer has you covered.
Collabs
TeeKay’s follower count may still be on the rise, but we have no doubt that she will get to macro-influencer status if she keeps delivering fantastic content. After all, her YouTube engagement rate currently sits at 12.6%! That’s no small feat! Don’t snooze on this up-and-comer.
Diana Chikwata
A fashion, beauty, and food enthusiast, Diana Chikwata also describes herself as straightforward, authentic, and unapologetic. She loves a good challenge and is unafraid of being herself. She’s also an aspiring model. Yassss girl!
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This is yet another creative from our South African influencers list representing Gauteng whose confidence oozes out of her content. Here you can look forward to fashion and beauty worn by a strong woman. She’s also really good at rocking budget items with designer labels and we’re here for it! Sometimes she’s got a face full of makeup, other times she shows her bare face – with no less confidence. Loving all this female power!
Diana also loves to share her favorite foods, even giving us simple recipes to follow.
With a total following of over 9k followers across Facebook, Instagram, and Twitter, we get the feeling that this is only the beginning for the goal-driven Diana. Here lies the opportunity for a perfect Collab.
Snowiee H
Fashion student, Snowiee, is in love with all things fashion and beauty. Her passion shines through her Afluencer bio – she is eager and ready to get your brand out there through content creation.
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Speaking of bios… Snowiee keeps it short and sweet in her Instagram bio, letting us know she’s all about that drip & face. In other words, she’s showing off her fashion-forward sense of style, and just know that her face is always flawless – whether she’s rocking full glam or a more natural look.
There is an ease about this Snowiee’s content. Nothing feels forced. There is no doubt that she just gets it – the world of fashion and beauty comes easy to her.
Can we just take a moment to admire her hair?! Snowiee does not shy away from getting creative with her crown. Sometimes she’s rocking waist-length hair, sometimes she has a purple pixie cut, and sometimes…. She’s bald. Love it!
This is one South African influencer you need on your team.
Emmanuel Siyabonga
Meet the self-described Artistic Fashion-preneur, Emmanuel Siyabonga. As a model, his passion lies not only in fashion but in fitness as well.
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Scrolling through Emmanuel’s page, it’s clear to see that there actually is an interest in creating fashion content. The quality of his content has improved over the years, showing dedication to his craft.
As for his style, Emmanuel expertly rocks a runway-meets-streetwear look, also incorporating dynamic urban architectures to echo these fashion looks in real life.
Whether he is wearing bold or plain colors, shorts, or formal blazers, Emmanuel manages to showcase a variety of styles to appeal to his followers` different tastes.
Collabs
With his engagement currently at a fantastic 7% in the competitive niche of fashion, it is clear to see Emmanuel certainly knows how to capture an audience. If you are a fashion brand, looking for a young male fashion influencer, Emmanuel should be high on your list.
Akhona Lukwe
Western Cape, South Africa stand up! In this roundup, you’re being represented by fashion enthusiast, Akhona. He loves being outdoors – good luck trying to catch him inside!
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Not only is Akhona a fashion influencer, but he’s a travel influencer as well. You’ll often find him beachside in some exotic location, living it up. No matter where he is, you can bet your bottom dollar that Akhona will be fashionably dressed. Hey, we did say he is a fashion enthusiast!
If you are a brand looking for fashion or travel South African influencers, Akhona has the passion and the skill to help tap into your target market.
Nokuthaba Tshuma
Representing South Africa and Zimbabwe, stylist and fashion influencer, Nokuthaba, brings her unique flavor to the industry.
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Sneakerheads, rejoice! Noku herself is a sneaker enthusiast, often sporting looks that feature sneakers that are to die for.
We love the amount of outfit inspo this fashion influencer gives – you’ll never have to repeat an outfit again! From linen pants and baggy shirts to formal dresses, work wear, streetwear, and everything in between, @nono_tee has a knack for making every type of style look good. You will find yourself thinking, “where can I find these pieces?”
Thankfully, outfit deets are a-plenty on her Instagram page. Thanks, Nono!
What we love most about her though, is how genuine she appears to be. She’s flexin’ but we ain’t mad at it!
Collabs
Nokuthaba has a few Collabs under her belt, such as Shein, as well as other popular brands in South Africa. Her follower count is on the rise and her engagement rate lets us know that this fashion influencer has her followers hooked. Don’t miss out on a lucrative Collab with Noku!
Josephine Salumu
Also based in the Western Cape is Josephine. She’s a model, aviator, event manager, and, of course, a worthy cast of our South African influencers piece.
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Miss Josy definitely wears many hats, but from her Instagram feed, it’s clear to see she loves her fashion. She’s even graced the cover of a magazine! Aesthetically, her feed is a joy to scroll through. Here you’ll find vibrant colors, catwalk-worthy outfits, and quiet confidence – which we love.
Our impression of Josephine? She’s a professional and a go-getter who has only just begun. Her engagement rate shines at an amazing 23.6%! She’s got the Midas touch! Do you want your brand to turn to gold? You know what to do… hit that Invite to Collab button!
Nozibusiso Mavimbela
Meet Nozibusiso, a South African influencer with her main following on Twitter. She’s a YouTuber based in Gauteng who loves new experiences and challenges.
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Over on Zii’s Twitter account, you and her 4k+ followers will find a whole lot of lifestyle content with some humor thrown in. However, to really follow what’s going on in her life, head on over to her YouTube channel Call me Zii. She posts weekly vlogs where we get to see her amazing, confident, outgoing personality; as well as beauty vlogs, fashion how-tos, trips to the gym, restaurants, and more.
If you’re looking for young South African influencers who can really showcase the life of the young women in this beautiful country, this 22-year-old could be exactly what your brand is looking for.
Shumirai Chand
Representing the Western Cape, Shumirai is a South African TikToker and model who loves fashion, hair, and makeup.
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First off, this girl loves to dance! That’s where her personality shines through… who doesn’t love (or need) a good dance break? If you’re looking for some feel-good content, you should visit Shumi’s page. Her outfits, hair, and makeup are always perfectly put together – it’s clear that’s where her passions lie.
What else do we love about Shumi’s page? She’s just a young woman doing her thing. She’s certainly scoring some relatability points! This influencer would make a fantastic collab partner if your brand’s target demographic is South African women in their late teens to early ’20s.
I think it’s time for a dance break!
Tendani Nemudivhiso
Kicking off this list and representing Gauteng, South Africa is a teen influencer, Tendani. While her focus is on makeup, fashion, and hair, our focus is on the #boss vibes she’s giving us.
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This young South African influencer’s content oozes confidence in the best way. Sort of in a “this is me take it or leave it” kinda way. We love it! She’s clearly concentrating on what she loves and it shows.
Her face is beat, y’all! This young woman is a self-taught makeup artist with a relatively new page – @makeupbytendani – dedicated to this skill. Talk about talent! And that glow (which also comes through on her page, see for yourself) is off the charts.
Back on @tendi.jpg, the glow continues. Tendani also shares hair content. She features natural hair tutorials that are to the point and easy to follow. She also rocks braids that’ll have you jonesing for that #braidlife.
Her fashion choices – are super cute, stylish, and elevated basics. When you put the hair, makeup, fashion choices, and confidence together… it’s simply perfect.
If you’re looking for a Collab partner who is fierce and fabulous, Tendani is your gal.
Lubanzi Mevana
Representing Kwazulu-Natal, South Africa is 19-year-old Lubanzi. She’s fun-loving and has a strong interest in beauty and fashion.
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A quick scroll through this Lubanzi’s Instagram feed will reveal that her fashion choices are simple yet well-executed. This leads us to believe that it’s not what you wear, but how you wear it. No matter which cute outfit Lubanzi features, she pairs it with a whole lot of confidence. There is definitely a lot of personality shining through her content and we are here for it. Personality is one of the things you’re looking for in a Collab, right?
Speaking of, Lubanzi has some paid partnerships under her belt with brands in fashion. Her style has followers leaving comments (and ‘lit’ emojis) such as:
“LOVVVEEE YOUR GLASSES”
“Beautiful and fashionable”
“Love this one”
And a whole lot of ‘lit’ emojis. Did we mention, compared to most South African influencers (and the rest of the world), her engagement rate is off the charts? Yeah, it currently sits at 20.3%. ‘Nuff said.
Lekau Maila
Lekau Maila is a standout beauty, skincare, and fashion content creator; a trendsetting South African influencer if we’ve ever seen one.
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He effortlessly executes both masculine and feminine looks. Whether he’s rocking a bold, edgy style or embracing a softer aesthetic, Lekau kills it every time! Scrolling through his socials feels like a celebration of style and self-expression, with a chorus of “yaassss” echoing from every stunning post.
You can find this dynamic micro-influencer shining on both Instagram and TikTok, where he showcases his authentic self and engages with his audience in a fun and relatable way. His vibrant personality and unique style resonate with followers, creating a sense of community and connection.
Collabs
Lekau has already caught the attention of major brands, partnering with giants like Yves Saint Laurent, which speaks volumes about his influence and expertise in the beauty and fashion space. With his finger on the pulse of trends and a knack for creating captivating content, he knows how to make collabs shine. Could your brand be the next to join forces with this inspiring South African influencer?
Hope Rammekwa
Hope Rammekwa is a vibrant South African influencer thriving in the lifestyle, fashion, and sports niches.
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How refreshing it is to see a woman proudly supporting her soccer team—jersey on and all—while throwing playful jabs at rival teams! Hope embodies the spirit of passion and camaraderie, making her a relatable and engaging presence in the influencer space.
You can find Hope sharing her adventures on Instagram and X, where her content resonates with followers for its authenticity and relatability. Whether she’s showcasing her latest fashion looks or cheering for her team from the stands, Hope’s posts capture the excitement of being a dedicated fan and the joys of everyday life.
Collabs
For sports brands looking to connect with a female audience, Hope is the South African influencer you need on your team! Her genuine love for sports combined with her stylish flair makes her an ideal partner for campaigns aimed at empowering women in sports. A collab with Hope is sure to score big with your target market!
Elizabeth Nkuna
Meet Elizabeth Nkuna, a passionate South African influencer with a personality that shines through in all her content. With years of experience under her belt, Elizabeth has mastered the art of engaging her audience across various niches, including entertainment, food, cellphones, fashion, and music. Her enthusiasm for learning new things keeps her content fresh and relatable, proving that age is no barrier to curiosity and creativity.
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Elizabeth primarily captivates her audience on X, where she boasts over 34,000 followers. Her feed is a delightful mix of hilarious memes, personal reflections, and trending topics that keep her followers coming back. You can also catch her vibrant posts on Instagram, where she showcases her style and shares insights into her daily life.
Collabs
One standout feature of Elizabeth’s Instagram page is the abundance of collaborations with big brands, showcasing her influence and ability to drive engagement. If Elizabeth hasn’t been on your radar yet, she definitely should be! Partnering with her could elevate your brand’s visibility and engagement, as she has a knack for making any collaboration a hit. Reach out to Liz for a collab and watch your brand soar!
Skye Sehahabane
Introducing Skye Sehahabane, a creative and experimental South African influencer whose open-minded personality truly captures attention! Skye shines in the fashion and lifestyle niches, bringing a fresh perspective and innovative ideas to his content. His unique style and engaging presence make him a standout in a crowded influencer landscape.
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You can find Skye sharing his content on Instagram, TikTok and YouTube, where he not only showcases stunning fashion looks but also delves into real conversations about important topics, such as the challenges of being queer and dating. We love his authenticity. His followers seem to love it too. He’s got a SKYE-high Instagram engagement rate of 7.9% and it’s clear that his audience is not just watching; they’re actively engaging!
Collabs
Skye’s content is often met with a flurry of fire emojis in the comments, a testament to his popularity and the impact of his messages. A collab with Skye is a must-have for brands looking to tap into a diverse and engaged audience. His genuine approach and ability to spark important conversations make him an ideal partner for campaigns focused on authenticity and representation. Don’t miss the chance to work with this inspiring South African influencer!
Khanyisile B M
Meet Khanyisile B M, a vibrant South African influencer standing tall at 176 cm with a passion for strength training, fashion, and good nutrition. As a Teen Universe 2025 finalist and a dedicated Youthful Living Ambassador, Khanyisile is on a mission to promote healthy living among young South Africans. With her aspirations to become an economist, she’s not just about beauty and brains; she’s making waves in the influencer world too!
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Khanyisile’s Instagram bio reflects her commitment to youth wellness and entrepreneurship advocacy. Her page radiates positivity and inspiration, showcasing a delightful mix of workout videos, nutrition tips, and fashion content that resonates with her followers. She aims to “influence and normalize fitness and healthy habits among South African young people,” creating movements through movement!
Collabs
Khanyisile’s well-rounded approach to content includes stunning fashion, gym workouts, beauty tips, and modeling shots, making her a versatile influencer. Her strong advocacy for health and wellness, especially at such a young age, is refreshing and necessary. Don’t snooze on Khanyisile—partnering with her could elevate your brand to new heights as she inspires her audience to embrace healthy lifestyles and fashionable choices.
Nicola Mentor
Nicola Mentor is a Christian nano-influencer and lifestyle model based in the beautiful city of Cape Town. With a mission to mentor women in beauty, fashion, and business, Nicola is a powerhouse in the influencer space. She expertly combines her roles as a model and a businesswoman in the beauty niche, captivating her audience with her diverse content.
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Nicola’s Instagram bio reflects her commitment to uplifting women, making her a beacon of inspiration. Her content seamlessly weaves together her personal hustles and her faith, creating a genuine narrative. In a world where authenticity is key, Nicola stands out among South African influencers for her realness and relatability.
Collabs
If you’re looking for an influencer who can truly represent your brand’s values while reaching a dedicated audience, Nicola is a must-have collaborator. Her ability to connect on a personal level and her unwavering authenticity makes her an ideal partner for brands focused on empowering women. A collab with Nicola is sure to yield positive results as she inspires her followers to embrace beauty, fashion, and entrepreneurship in their own lives.
What do we love about this round-up of South African influencers? Sure, they may just be getting started, but they’re confident and unapologetically themselves. There’s a whole lot of personality and power to be explored here and we get the feeling it’s only going to skyrocket from here.