The creator economy has given thousands of fashion bloggers in Utah an alternative career path to make a living as an influencer.
Rachel Parcell is one of them. What began as a fun way to document her life as a newlywed online turned into a thriving influencer business with millions of followers across different channels. Today, she has partnered with industry-leading brands like Nordstrom, Target, Saks, and Anthropologie and is one of the biggest names in Utah’s fashion blogger scene.
If you’re looking to partner with fashion bloggers, we did the legwork on your behalf to create this list of the best fashion bloggers in Utah.
But first, let’s understand why Utah is so famous for its influencers, bloggers, and creators.
Understanding Utah’s Fashion Blogger Market
A common streak across social media channels is the heavy presence of bloggers from and based in Utah—from vlogs and fitness tutorials to fashion advice and travel content. If you’re wondering why—the answer lies in Utah’s cultural nuances.
Locals in Utah have embraced blogging (and its spinoff of creator-driven social media influencing) since the early days of the internet. One reason comes from the presence and prevalence of The Latter-Day Saints Church, whose headquarters are based in Salt Lake City, Utah. The church encourages memory-keeping, and activities like blogging, vlogging, or maintaining a digital scrapbook of sorts on social media allow Utah-based creators to do so in a digital context.
As the creator economy grew, bloggers and creators from Utah started monetizing their skills and audience. Today, they’ve built a huge following online and positioned themselves as successful, talented, go-to influencers.
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How Are Utah-based Bloggers Different From The Rest
Utah’s influencer community is known for its distinct style and traits. We analyzed multiple micro and macros influencers’ profiles and found these key differentiators in the Utah fashion blogger community:
Family-oriented bloggers from Utah
Almost all bloggers from Utah have one thing in common: a focus on family. Most of them share personal experiences and other content about their families, ranging from parenting advice to kid-friendly activities and beyond.
Dani Marie Krum presents the perfect example of bloggers keeping family at the core of their content strategy. As a lifestyle blogger, her content revolves around her family trips, children’s lives, parenting advice, and collaborations with family-friendly brands.
Utah bloggers with a love for the outdoors
Since Utah is famous for its landscape and many scenic locations, bloggers can easily access a wide variety of picturesque settings for their content. As a result, many of them feature the natural outdoor beauty of the state in their content.
Brianna Madia is among the best travel bloggers from Utah. She’s well-known for exploring the natural beauty of the state. Her content covers her trips to different parts of Utah with her partner and dogs.
Utah bloggers sharing religious customs
Utah is home to The Church of Jesus Christ of Latter-Day Saints. The church’s beliefs and rituals also become content for bloggers, with many sharing their two cents on faith and showcasing how they practice religion.
For example, the 24th of July is called Pioneer Day, a significant day for the Morman community in Utah. Most bloggers from the state post something around this theme, as we see in this Instagram post from Utah-based blogger Mattie Mae.
Fashion & beauty Utah-based bloggers
Bloggers in Utah are known for their unique blend of casual and chic fashion. They often combine the contrasts of Western and Bohemian clothing to create a starkly different sense of style. On top of these traits, modesty is another common theme for bloggers in the state. They’re known to be humble in their posts and interactions with the community, and their fashion taste tends to lean toward more modest styles.
Moniqueleite is a Utah-based fashion micro-influencer with a growing audience on Instagram. She collaborates with global fashion and beauty brands, sharing styling tips and outfit inspiration.
In essence, Utah’s cultural and geographical qualities largely impact the content of influencers and bloggers in the region.
Should You Collaborate With Fashion Bloggers in Utah?
Before we jump to our list of nine fashion bloggers in Utah, let’s answer the bigger question: do you even need to work with fashion influencers? The short answer is yes.
The influencer marketing industry has consistently grown in market size—and for good reason.
Brands are increasingly turning to influencers, creators, and bloggers to build a genuine rapport with their target audience and create a more authentic positioning for themselves. In fact, 67% of marketers surveyed increased their influencer budgets in 2023.
But the numbers are even more promising for fashion bloggers. Fashion is among the most popular niches on social media platforms. A study indicates that fashion and beauty were the two niches delivering the highest number of best-performing creator content in 2022.
Here are a few verticals where brands can collaborate with fashion bloggers to create compelling content:
- Jewelry
- Fragrances
- Accessories
- Bags and footwear
- Clothing and apparel
The bottom line: fashion bloggers promise great ROI. The best part: by partnering with fashion bloggers from Utah, you can connect better with the local audience and expand your reach beyond the state borders too.
Top 5 Utah Fashion Bloggers to Collab with
Bloggers and influencers promise great visibility, more credibility, and stronger positioning. If you want to reap these benefits, invite any of these Utah-based fashion bloggers to Collab:
Nidhi Jha
Followers: Over 44K
Niches: Fashion, Lifestyle, Skincare, Travel
Nidhi is a full-time researcher from India, building her blogger business in Utah. She’s a fashion and lifestyle creator and frequently posts about her routine, favorite products, fitness advice, and family adventures.
Her content is a balanced mix of reels and carousels, winning decent engagement rates. Since she’s from India, you’ll also find some posts in Indian settings—making her a great fit for Indian brands in the US or global landscape.
She has had successful Collabs with skincare, clothing, and fitness brands.
Hannah Mather
Followers: 30K+
Niches: Fashion, Travel
Hannah is a Japanese blogger living in Utah. She’s considered a micro-influencer with an active presence on Instagram and a high engagement rate. Her beautifully color-coordinated profile mainly features photos and content from her travels worldwide.
The best part is her content for all brand partnerships blends so well in her natural feed that it looks as authentic as other posts.
While most of her collaborations have been with travel-related brands, she also partners with fashion brands to promote different products in exotic locations.
Aly Wednesday
Followers: Over 30K
Niches: Travel, Fashion
Aly Wednesday is an up-and-coming fashion blogger from Utah with an unfiltered profile on Instagram. While building her presence as a creator, she highlights so many sides of her personality on the platform. You’ll find a mix of funny and raw reels, aesthetic photos, and her personal takes.
As a nano-influencer (based on her number of followers), she proactively engages with her community and enjoys a good engagement rate. She also publishes content consistently, at least once every week.
A partnership with her can bring you original and thoughtful content ideas with visibility in her community. Brands can also collaborate by sponsoring her podcast and getting featured in the intro and outro of these episodes.
Jonathan Young
Followers: 12K+
Niches: Men’s clothing, Travel, Outdoors
Jonathan Young is another Utah-based nano-influencer posting content related to travel, fashion, and adventure. He’s a photographer and father. So, brands in the parenting niche can also collaborate with him.
His Instagram profile spotlights his photography talent with pictures of his travels. But he also posts about his family, outfit choices, and travel scenery. He’s building his creator business based on the philosophy that the best content isn’t created in a studio. So, he aims to keep his feed as real and unfiltered as possible.
Katia Hudson
Followers: Over 83K
Niches: Fashion, Lifestyle, Children’s clothing
Katia is a mom blogger from Utah with a growing community on Instagram. Her content revolves around her life as a mother, home decor tips, travel, and personal recipes. You’ll often see her family featured in her stories and posts, making her a great fit for family-friendly brands.
She partners with several brands and creates brand-centric content to give an authentic appeal. Her posts receive many comments and she engages well with her audience to answer their questions on any post.
Katia is one of the best examples of Utah’s family-loving influencer community. Brands can partner with her to get in front of her global audience.
Launch A Campaign with the Best Fashion Bloggers in Utah
Utah-based bloggers should be on your radar if you’re launching influencer marketing campaigns in the fashion vertical. It’s home to influencers of all sizes in various niches, making your vetting process full of opportunity.
These creators have a unique blend of values, a love for adventure, and also a classy sense of fashion. So bookmark this list to make a pick for your next campaign.
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