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The Changing Game of Online Influencers

Some of us are obsessed with the idea of having more followers. While some online influencers work hard to gain followers, some even opt to buy fake followers. You will rarely hear an influencer confess but the truth is that even many well-known celebs have fake followers. However, brands don’t really look at such details […]

The Power of Reviews in Influencer Marketing

Many marketers and growing entrepreneurs do not understand the power of reviews when it comes to influencer marketing. A growing number of businesses and brands are jumping the bandwagon as 67% of marketers believe influencer marketing has helped them reach their business goals. The industry is growing at a rapid pace and is expected to […]

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