Innovative Influencer Marketing Strategies
Influencer marketing has become a multichannel discipline. It is one of the top investments for many of the world’s leading brands. This practice has become extremely popular and it has evolved past simple sponsored posts on social media. This is in large part due to the fact that influencer marketing is becoming more measurable. More […]
Learning from Ford: The Man Who Invented the Long Weekend
Know how you gleefully say TGIF when Fridays roll around? It’s one of the greatest feelings in the world—knowing that you have two days off work. Two full days of relaxation and cheer. But did you know that there was a time when it was a must for workers to work seven days a week? […]
Why Now Is The Right Time to be a TikTok Influencer
TikTok is an international name today with a solid presence in more than 150 countries. It has over 1 billion users making it one of the largest social media platforms out there. What started as a small app is now a global phenomenon that’s been helping people make money. We talked about the app in […]
3 Ways To Improve Influencer Conversion Rates
It’s no secret that influencers hold a lot of power over their audience’s purchase decisions. This becomes even more evident when you look at the data. Over 80% of shoppers make buying decisions based on the opinion of their role models or influencers. Unfortunately, many brands (especially newcomers) don’t know how to leverage this type […]
What Does EA and Your Company Have in Common? You’re Both Interested in Influencer Marketing
Well, we hope that you are into influencer marketing because Electronic Arts (EA) definitely is. EA is a name that needs no introduction. If you love games then you must have played or heard of titles like Need for Speed: Heat and Apex Legends, both from this popular company. Now a publicly traded company, EA’s […]