How Brands Can Repurpose Influencer Marketing Content
Companies spend thousands on creating content. The cost to generate a blog post, a video, or an infographic can run into thousands. While this content is effective, the problem is that, for most brands, it becomes useless once the campaign ends. A lot of brands that come to us have limited budgets. If you are […]
The Importance of Influencer Marketing Data Platforms
If you are a brand or creator with a presence on social media you surely know the significance of data. Comprehension of the data in the back of influencer marketing campaigns can help you make more adequate choices and connect more with your followers. But many people still discuss whether influencer data marketing is needed […]
The Latest Marketing Trend: Brand Collaboration
The premise of influencer marketing is quite basic — it relies on finding influencers with a large audience who is interested in sharing their support for your product or service. It is found that 17% of companies spend over half their marketing budget on influencers. The latest marketing trend is certainly brand collaboration with influencers […]
All You Need to Know About Influencer Targeting
Things have changed for advertising! You no longer need Dwayne Johnson to ride a Harley Davidson on TV screens or George Clooney to swoon the ladies by sipping coffee for an ad. According to the latest research, 70% of millennials are more influenced by influencers than celebrities! Before you switch gears and choose your calling, […]
How To Prepare For Your First Instagram Live
In the past several months, Instagram Live has proven to be one of the top ways for brands and creators to connect with their audiences. The rawness and authenticity that live content offers have become something that allows audiences to see an un-edited version of their favorite influencers. While this is part of its appeal […]