Home Blog A Guide to Successful E-Commerce Product Launches

A Guide to Successful E-Commerce Product Launches

Aaron Tylor

Afluencer SEO Guru

A Guide to Successful E-Commerce Product Launches

Have you spent the last few months working tirelessly on new product designs? Have you put in countless hours into testing and improving it?

But as great as your product may be, failing to execute a proper launch strategy can kill a terrific idea. Even multinational corporations with considerable resources have made this error (think: the infamous ‘New Coke’ launch by Coca-Cola in 1985 and the more recent ‘Fire Phone’ disaster by Amazon).

While large companies may have the resources to recover quickly from a total dud, smaller e-commerce operations have a lot riding on new product launches. That’s why they need to be extra careful with the process.

Many of you who are heavily involved in the e-commerce space are likely to be familiar with some or all of these product launch tactics, for the rest of you, take notes!

Generate Hype with a Pre-Offer

Managing cash flows when launching a new e-commerce product is a challenge. Luckily, preorder offers can help you generate hype among loyal customers and cover some of the costs.

Decide on an irresistible offer that will help increase conversions and entice consumers into buying the product beforehand. Offers include discounted product bundles, free shipping, and gifts throughout the promotion period.

Work Closely with Your Supplier

Many online stores work with overseas suppliers or multiple vendors, which can be hard to manage. Sourcing, approval, production, and delivery all take time. By staying in close contact with your agent or supplier, you can prevent stressful last-minute delays.

A Guide to Successful E-Commerce Product Launches

Pick a Launch Theme

Before you can determine the specifics of the product launch, it’s essential to think of the big picture. Decide on a theme that best suits the new product as well as your personal e-commerce brand to ensure continuity across each marketing component.

Prepare Your Marketing Assets

Start preparing a list of all the marketing assets you’ll need for your e-commerce product launch. It’s best to get a head-start on the process and plan out your launch strategy. You’ll need:

Photography: Professional product photography is an absolute must if you want to sell consumers on your product. Styled photoshoots that tell the story of your brand and convey the product’s quality are essential if you want to entice consumers.

Website: Once you have your images, it’s time to upload them on the website as soon as you’re ready to go live. Sneak peeks through your e-commerce website before the launch date can also help get potential consumers excited about your product.

Emails: Email marketing is an excellent way to prepare customers in advance and provide them with updates. Write your emails beforehand to ensure they’re tonally consistent and include all relevant information.

PR: Line up some bloggers or social media influencers to get the word out about your product launch. Take your time to vet influencers who vibe with your brand’s identity and meet your requirements for the best results.

Advertising: Paid content on social media platforms is an excellent way to reach target audiences within a limited budget.

Following these tips should help you score a successful product launch. With all the hard work done, all you need to do now is sit back and watch the orders roll in!

Find top social media influencers on Afluencer

Connect with top social media influencers to assist with product launches and also grow your e-commerce business. By signing up with Afluencer you’ll get personal intros to influencers who know how to promote your brand and products.




BREAKING Influencer News: Amazon Live-Streaming, Google’s ShopLoop, TikTok Creator Fund & BrandConnect by YouTube

You know that feeling you get when an unexpected nice-looking package arrives at your door?  There’s really no hiding your childlike excitement as you rip open the box and literally plunge into your goodies – whee!  Dancing star-eye emojis for days. Excitement overload happening right now.  Because some big things are happening in the influencer […]


Good VS Bad Followers

One of the most important metrics brands use to apprise influencers they’re considering working with is their follower number. However, the number itself isn’t a good indicator of whether a partnership will help the brand reach its goals. When analyzing an influencer’s following it’s important to make the distinction between good and bad followers. It’s […]


Highest Paid YouTubers 2020 Will Shock You

“Damn, YouTubers are rich,” says my friend as we discuss some of the highest-paid YouTubers of 2020. Like most people, he had no idea how much YouTubers make but he knew they made a lot of money. He casually quoted, “They make about $5,000 a day”. Now that’s a good amount of money. I’d sit […]