Posted on August 07, 2022
The Ultimate Guide to Influencer Apps for Your Shopify Store
After spending thousands of dollars on Facebook and Google ads for your Shopify store, if you’re still not getting meaningful results, the reality is that your strategy needs to change. Enter influencer marketing. Last year, spending on influencer marketing was over $3 billion, a 33.6% rise from 2020. The total spending on influencer marketing is […]
Posted on July 10, 2022
Micro-Influencer Marketing: Everything You Need to Know
When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]
Posted on June 12, 2022
Content Creator vs Influencer: How to Pick the Right One
Picture two individuals: one is a fashion model posing with the new shade of lip color from a beauty brand on her latest Instagram post, nudging her followers to buy it. Another is a beauty vlogger sharing styling and makeup tips for the same product on her YouTube channel. The fashion model uses her influence […]
Posted on May 18, 2022
How to Write a Top-Notch Influencer Collaboration Pitch
Finding the right influencer to boost awareness about your brand can be challenging—brands need creators with the right following (including the number of followers and demographic), content creation style, and so much more. But why start from scratch when so many others have paved the way? We compiled a wealth of tips from merchants with […]
Posted on March 29, 2022
Best Practices for Marketing Agencies
Marketing can be tricky. One month, the trend is Facebook and Google Ads. The next month, the trend is… somewhere else. So where can e-commerce merchants look to improve their overall marketing engagement and gain traction with customers? The quickest way to reduce the learning curve is to ask the people who do marketing for […]
GET ALERTS ON NEW PROGRAMS
RELATED POSTS
Afluencer Free Plan for Influencers: Everything You Need to Know
Hey there, influencers! Ever wondered if the Afluencer free plan for influencers is truly free and what it can do for your influencer career? You’re in the right place! The Afluencer free plan is packed with fantastic features that help you connect with brands and skyrocket your influence without spending a penny. Whether you’re a […]
How to Market & Promote Your Afluencer Profile for More Brand Collabs
With 77% of brands dedicating a chunk of their marketing budgets to influencer marketing campaigns, it’s safe to say that this marketing channel isn’t going away anytime soon. But while becoming an influencer may sound easy and look glamorous on paper, it can be challenging in practice. Influencers have to network with the right people, […]
Collaborate Your Way To Success With Influencers And Creators
Imagine the frustration of having an incredible product but no way to get it into the hands of potential customers. That happened to Vela’s Raphael Velazquez during the shutdowns in 2020-2021. With businesses closed and people stuck at home, Raphael struggled to find a way to get his exercise resistance bands into the hands of […]