Posted on July 05, 2023
Influencer Marketing Budget: Tips for Large, Small, or No Budgets
You’ve exhausted your budget on Google and Facebook ads. But even though you’re getting traction, it either remains minimal or doesn’t generate substantial sales for your Shopify store. You’re not alone. But with the increase in social media ads and the decrease in users’ attention spans, it’s essential to look beyond traditional marketing strategies. The […]
Posted on July 02, 2023
How To Promote Your Affiliate Program To Influencers
A MarketsandMarkets report shows the global affiliate marketing market is expected to reach $16.9 billion by 2025, with an annual growth rate of 6.9%. Is your brand leveraging influencers and tapping into that potential? In the same way, a celebrity endorsement can skyrocket product sales, and influencers, too, have the power to dramatically amplify a […]
Posted on June 01, 2023
Influencer Marketing Trends & Statistics for Now and Beyond
Influencer marketing has earned its place as an integral part of the modern marketer’s toolbox due to its power to help companies build brand awareness, reach target audiences, and grow their businesses. What started as sharing recommendations and influencing people through social media has become an actual job for influencers and content creators. The advent […]
Posted on May 09, 2023
Nano vs Micro-Influencers: The Differences & Benefits
You’ve set up and optimized your Shopify store and have run countless ads on Facebook and Google, but you’re not seeing the results you want. So you did a bit of research and looked into influencer marketing. You know you want to use a nano or micro-influencer, but how do you choose which one? At […]
Posted on April 29, 2023
Ultimate Guide to Influencer Rates for 2024
There’s no way around it—influencer marketing has become an integral part of every forward-thinking brand’s marketing strategy. The reason: customers trust influencers’ recommendations. According to Ipsos, 45% of Gen Z and Millennial adults say they have bought products or services based on recommendations from social media influencers. As a result, businesses are beefing up their […]
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