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Posted on July 22, 2019

The Role of the Influencer in Consumer Behavior

People speak a lot about how anyone can become an influencer and what they do. There’s even more talk about how people can become great influencers. Although these are crucial ideas to discuss, the truly successful influencer can tap into something deeper. People like Huda Kattan or Josh Ostrovsky. Who has left a trail that […]

Posted on July 21, 2019

5 Steps To Get Started With Influencer Marketing

More and more brands are seeing successful results from influencer marketing and their number is only going to increase. However, as excited as you may be by the advantages influencer marketing has to offer – it can still be tricky to get started. So this is a five-step guide on things you need to do […]

Posted on July 18, 2019

Micro-Influencers Can Bring to the Table What Mainstream Influencers Can’t

When you think of influencer marketing. Or even of the term ‘social media influencer’. There are doubtlessly only a few names that pop up in your head. The Kardashians and the Jenners are most probably up there, right? But when you think a little harder and try thinking of social media influencers in terms of […]

Posted on July 15, 2019

3 Tips for Finding the Right Social Media Influencers for Your Brand

From Amazon to Gucci. You’ll find that there’s hardly a high-end brand that does not have a social media influencer working for them. For a simple run-up, hear this out… Fashion Nova in 2018 roped in three times the billion-dollar figure that Gucci was able to score in EMV. All because they collaborated with the […]

Posted on July 04, 2019

5 Creative Brands Who Are Doing Instagram Features Right

Thinking beyond the classic, paid posts, there are various brands that took a different spin on collabs. Making the most of ambassador circles, brands such as Nikon and Iswari set an example on efficient features. Looking at brands that utilize their content in the most creative ways, we came across 5 that instantly stood out. […]

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Holiday season marketing in 2025 looks a little different. According to Deloitte, U.S. retail sales from November to January are expected to rise by just 2.9% to 3.4%, marking the slowest growth since the pandemic. That means every impression, click, and conversion counts more than ever. To break through cautious consumer spending, brands are leaning […]

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