Posted on July 09, 2020
Businesses In The Post-Pandemic World
We’re already more than halfway through 2020 and most of the world is still trying to get through the pandemic. Private businesses have been stifled heavily since the pandemic arose, making the economy shrink. If one thing’s for certain, it’s that times are a-changing, and so are businesses. So if you own a business or […]
Posted on July 08, 2020
How Micro-Influencers Can Successfully Pitch Brands
As the popularity of influencers and influencer marketing continues to rise, it can be tough to get started as a micro-influencer. There are so many influencers on the market that standing out and getting sponsored can seem like an insurmountable challenge. If you’re new to the world of influencers you may not know how to […]
Posted on July 06, 2020
8 Top Cannabis Influencers CBD Brands Must Check Out
Despite what everyone says, the cannabis industry is growing at a rapid pace and offers huge potential for brands and influencers. The market is expected to be worth $73.6 billion by 2027 and this doesn’t take into consideration the illegal or black market that’s said to be worth a lot more. CBD brands have more […]
Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on June 23, 2020
The Three Types of Influencer Marketing Measures
Looking for the best way to add an influencer or two to your marketing strategy but unsure of the best measures for your brand? Then you’re in the right place. Make sure that your influencer marketing strategies benefit your company and that your goals go beyond finding the right influencer. Understanding the different strategies based […]
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