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Posted on July 14, 2020

Exploring Platforms: Using Twitch to Stay Connected with Customers

We’re halfway through 2020, and the world has undergone a dramatic shift due to the impacts of COVID-19. As of early March, most schools were shut down, businesses implemented work-from-home policies, and many entertainment events were postponed or canceled. With most of the world now living, working, socializing, and enjoying entertainment online, brands and businesses […]

Posted on July 13, 2020

Growing Your Audience on Twitter: The Dos and Don’ts

Twitter is an excellent platform for growing your brand and establishing a close connection with your audience. Sharing meaningful content on your Twitter feed regularly allows you to add value for your followers, establish credibility within the industry, and become a go-to resource for your target audience. But as with any other social media platform, […]

Posted on July 13, 2020

6 Tips for Selecting an Influencer Marketing Agency

We already know that influencer marketing is a reliable way to market products and services. We covered the benefits of working with an influencer marketing agency the other day. So today we’re going to offer up a few tips on selecting an influencer marketing agency. There are several influencer marketing agencies out there. And while […]

Posted on July 12, 2020

Why Should Pinterest be a Part of Your Influencer Marketing Mix

It enjoys a strong following, hence it doesn’t come as a surprise that there are more than 500,000 businesses marketing on Pinterest. However, sadly, it does not appear to be on the list of best platforms for influencer marketing. While Instagram and Facebook are good for influencer marketing, they may not be enough because a […]

Posted on July 10, 2020

A Guide to Successful E-Commerce Product Launches

Have you spent the last few months working tirelessly on new product designs? Have you put countless hours into testing and improving it? But as great as your product may be, failing to execute a proper launch strategy can kill a terrific idea. Even multinational corporations with considerable resources have made this error (think: the […]

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