Posted on April 12, 2021
25 Black Influencers Impressing the World
Black History Month may only come around once a year but we don’t need a special day to celebrate our black influencers. They’re writing success stories, helping brands make money, and teaching people to be happier, better, fitter, and more successful. In this article, we’re bringing you some of the best black influencers. Now let’s […]
Posted on April 12, 2021
10 Unusual Influencer Marketing Methods On Instagram
Instagram is undoubtedly one of the most popular social media marketing platforms. The number of monthly users on this site is more than a billion which makes it a perfect place for brands and companies to promote their products and engage their target audience. But, this also means that new brands will have a large […]
Posted on April 09, 2021
Being Relatable as an Influencer: The Dos and Don’ts
People appear to have realized that being a relatable influencer is directly proportional to being likable. Sure, that’s true, if you do it once or twice—that will get you people’s love. But the more you overdo it, the more people are going to ask: Are you really all that relatable or are you fake? And […]
Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
Posted on April 07, 2021
Building Brand Narratives Using Influencers
How many influencers does it take to transform a brand narrative into a grand narrative? Only one. Are you doing it correctly? A Pop of Brand Narrative Wisdom One of the wisest things a small business that’s just starting out can do is learn from others—drink from the vial of wisdom that’s already out there. And […]
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