Posted on February 09, 2021
A Guide to Influencer Tiers
A glance at the subscriber counts, likes, followers, etc., of your favorite influencers, is enough to tell you that not all influencers are alike. Each one reaches different audiences and to differing degrees. This means that just because a micro-influencer has a smaller reach than a macro-influencer doesn’t mean that their audiences overlap. This is […]
Posted on February 08, 2021
Why Does Influencer Marketing Work?
Most people aren’t too fond of ads; no one goes out of their way to see one (unless it’s very funny, alluring, etc.). The growth and ubiquity of ad-blockers are a testament to how averse to ads most people are. Consider a YouTube video with a sponsorship segment that disrupts a video’s flow. It’s a […]
Posted on February 05, 2021
Which Social Media Platform Has the Best ROI?
Social media ROI seems to be pretty straightforward. Posting a tweet may involve an initial investment to pay the labor costs of a social media manager. The tweet attracts users, who may then purchase your goods or services, and so, there’s a return on your investment in your tweets. However, once you dig into it, […]
Posted on February 03, 2021
4 Major Digital Marketing Mistakes That You Should Avoid
Nowadays digital marketing has proven to be the most effective tool that can help brands easily reach their target audience, increase their sales, and on top of that, it can be extremely cost-efficient. However, if you use digital marketing for promoting your brand you must know how to properly use the power of social media […]
Posted on February 03, 2021
Choosing the Right Influencer: Two Dos and A Don’t
Over the years influencer marketing has become an essential part of the campaigns of many brands. A recent study shows that more than 60% of brands and companies involved with influencer marketing increased their spending. Many brands know that partnering with influencers can be very effective for their marketing strategies and will attract potential customers. […]
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