Posted on August 18, 2022
Shopify & The Creator Economy: What You Need to Know
A YouTube creator dips a straw in milk, holds it in, then inserts the contraption into the middle of an Oreo cookie. The result? A milky countertop. It was a failure. The contraption was supposed to double the size of the cookie’s center cream. Yet the video “Trying Dumb Life Hacks” has over 30 million […]
Posted on August 08, 2022
5 Reasons Why a Brand Should Work with an Influencer Marketing Agency
Influencer marketing has become common among marketing strategists to bolster a brand’s marketing campaign. There are a couple of ways to go about finding influencers to include in your marketing campaign. Finding influencers that match your brand and are interested in working with you can be time-consuming. It can also be costly and frustrating when […]
Posted on August 07, 2022
The Ultimate Guide to Influencer Apps for Your Shopify Store
After spending thousands of dollars on Facebook and Google ads for your Shopify store, if you’re still not getting meaningful results, the reality is that your strategy needs to change. Enter influencer marketing. Last year, spending on influencer marketing was over $3 billion, a 33.6% rise from 2020. The total spending on influencer marketing is […]
Posted on July 10, 2022
Micro-Influencer Marketing: Everything You Need to Know
When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]
Posted on July 07, 2022
How to Improve Engagement Rate on Social Media
Social media engagement rate is a very important metric and one of the few things a brand would like to know before they decide on an influencer. Unfortunately, both businesses and influencers struggle to improve or even maintain a good engagement rate. In this ultimate guide, we’ll provide tips on how to improve engagement rates […]
GET ALERTS ON NEW PROGRAMS
RELATED POSTS
Behind the Scenes: How Afluencer Matches Influencers with Brands
Ever wonder how Afluencer matches influencers with brands? You’re not the only one. It’s something many creators and businesses are curious about, especially after applying to a few Collabs. You’ve got great content, an active profile, and you’re showing up. But how do you actually land a brand deal? Spoiler: it’s not just luck. There’s […]
Apply to a Collab—Then What? How It Works + Tips To Get Picked
You apply to a Collab. You wait. And then… nothing? No message. No invite. Just crickets. If you’re wondering whether that’s normal, you’re not alone. Shouldn’t your notifications be popping off by now? It’s a common question for new creators, especially after putting effort into your profile and applying. The truth is, every brand works […]
How to Run a Successful Micro Influencer Campaign (With Real Examples)
A micro influencer campaign can do what paid ads can’t. Build real trust with real people. It’s one of the smartest (and most budget-friendly) ways to grow your brand online. With 10,000 to 100,000 loyal followers, micro influencers feel more like friends than celebrities. That’s why their followers listen and why their content often performs […]