Posted on July 06, 2020
8 Top Cannabis Influencers CBD Brands Must Check Out
Despite what everyone says, the cannabis industry is growing at a rapid pace and offers huge potential for brands and influencers. The market is expected to be worth $73.6 billion by 2027 and this doesn’t take into consideration the illegal or black market that’s said to be worth a lot more. CBD brands have more […]
Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on June 23, 2020
The Three Types of Influencer Marketing Measures
Looking for the best way to add an influencer or two to your marketing strategy but unsure of the best measures for your brand? Then you’re in the right place. Make sure that your influencer marketing strategies benefit your company and that your goals go beyond finding the right influencer. Understanding the different strategies based […]
Posted on June 18, 2020
Influencers for TikTok Commercials? Why Not?
You might know TikTok as that app where Gen Z uploads bizarre heartbreak videos with slow-mo endings. But what you’re missing is that it has also become a major social media website. Influencers and brands can’t afford to disregard TikTok’s effectiveness in spreading brand awareness, whether it’s through marketing or commercials. Why TikTok? It might […]
Posted on June 17, 2020
Why Do Some People Hate Influencers?
Most people think that being an influencer is an easy job. All you have to do is take fancy photos of yourself or of your food and post them on Instagram, right? Wrong. While it’s true that several people follow this model and attach the “influencer” label to themselves, here’s a quick fact: everyone on […]
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