Business Strategy Archives - Page 4 of 7 - AFLUENCER

Posted on September 30, 2020

Ways To Cultivate Your Brands Image

Nowadays due to the internet and social media, people all around the world are more linked than ever before. This means that brands have had to develop new strategies for promoting themselves unlike in the past when the image of a brand was easier to craft and maintain. People were buying their products even if […]

Posted on September 14, 2020

Using Social Media Trends to Benefit Your Business

The stay-at-home orders and lockdowns these past few months have been crucial for social media content. Influencers and users have had more time on their hands, while many businesses were going digital too. It’s prime time to buckle up for a fresh wave of social media trends and content. Many of the social media trends […]

Posted on September 10, 2020

The Importance of a Cross-Channel Social Media Strategy

The world of influencer marketing is fast-paced and at times unpredictable as 2020 has undoubtedly shown us. At the beginning of the year, TikTok was on the rise as the most popular and fastest-growing platform. It was being lauded as the next ‘big thing’ and now it is being banned in countries around the world. […]

Posted on September 07, 2020

Why Being on the Right Side of History Matters for Businesses

Being on the right side of history matters today more than ever! The social atmosphere is riddled with political undercurrents, be it racism, identity politics, or minority rights. And this affects the way your end-users think. But how does it concern businesses? Brands are breaking away from the conservative role of ‘providers’ and moving toward the […]

Posted on August 22, 2020

When Should You Use Video Email Marketing

We’ve already discussed the various benefits that come from incorporating video email marketing into your digital marketing strategy. Now you understand its importance. The next question is when you should incorporate videos in your email marketing if you want to see results. Want to achieve the benefits? Then you shouldn’t just dive in and start […]

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Facebook Marketing Strategy: Top Tips for a Successful Campaign

With more than 2.74 billion active users, Facebook is one of the largest social media platforms that brands actively use to reach more people and make money. It houses people from different countries and walks of life and can be a great way to boost your revenue. You will, however, need the right Facebook marketing […]

Perform Social Media Risk Management Like A Boss

Social media has transformed the way people communicate and interact with each other. Businesses now have the opportunity to utilize social media to increase revenue by targeting and embracing these new channels. If executed properly, social media can provide an organization with a key strategic advantage. However, if not done correctly, it can expose the […]

How to Become a Micro-Influencer

How many times have you scrolled through TikTok or Instagram, watching content from influencers, and thought, “I could do that”? Probably more often than you’d like. If you’ve been dreaming of making it big as an influencer, there’s never been a better time to start. Business Insider reports micro-influencers can make as much as $5,000 […]

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